The Elec · Jul 2026
Mars Auto said it plans to commercialize driverless trucks by 2028, detailed a Tesla-style camera-only autonomy roadmap, and said it has 2.5M km of autonomous records and 14 corporate clients.
Autonomous trucks to fully automate long-haul freight shipping
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Mars Auto is a Seoul-based autonomous trucking company building camera-only, end-to-end AI self-driving software for Class 8 freight trucks and already operating revenue-generating commercial freight routes in Korea and the United States.
Primary product
Vision-based end-to-end autonomous trucking software for Class 8 freight trucks (Mars Pilot)
Founded
2017
Headquarters
Seoul, South Korea
Team size
1-10
Industry
IT Services and IT Consulting
Sub-industry
Autonomous trucking / freight logistics technology
Offices
Seoul, South Korea (HQ)
Dover, Delaware, United States
Austin, Texas, United States
Business model
B2B autonomous freight transport
Commercial trucking operations
Software-driven logistics platform
Funding
Stage
Series A
Total raised
$25.3M
Latest round
Series A · Mar 2022
Latest amount
$12.4M
Mar 2022 · GFT Ventures
Mar 2019 · Korea Institute for Advancement of Technology
Y Combinator Winter 2019 batch
Jan 2019 · Y Combinator
Dec 2017 · Kakao Ventures, Kakao Mobility
People & investors
Leadership
CEO / Founder
Chief Operating Officer
Chief Technology Officer
Founders
Gyuri Im
Co-Founder
Work & culture
Lean, engineering-driven culture focused on shipping production autonomy to live trucks, iterating quickly from real-world operations, and treating correctness and reliability as non-negotiable.
Compensation
No public salary bands were found. Hiring materials emphasize full-time Seoul engineering roles and strong technical signals (C/C++, Python, embedded systems, competitive programming) rather than published compensation ranges.
Product & market
Pricing
B2B contract-based freight transport and autonomous trucking services
Differentiators
- —Mapless autonomy with no HD maps
- —Seven-camera vision stack
- —End-to-end AI driving agent
- —Revenue-generating commercial operations
- —Class 8 truck focus
- —Large real-world data flywheel
- —No LiDAR approach
- —Cross-border operations in Korea and the U.S.
Technology
WebRTC
Docker
C
Python
React
Notion
end-to-end AI
computer vision
camera-only perception
automated training pipeline
Customers
Hyundai Mobis
Lotte Global Logistics
LX Pantos
SK Telecom
LogisSquare
major carriers and shippers
Competitors
Aurora
Kodiak Robotics
PlusAI
Gatik
Einride
TuSimple
Waabi
Scale & contact
Estimated revenue
Approximately $1.7M-$3M estimated annual revenue / ARR (third-party estimates vary)
Estimated monthly visits
4.1K
Traffic estimate as of Dec 2025
Latest news
The Asia Business Daily · Jun 2026
Mars Auto and LX Pantos expanded their U.S. autonomous freight route into a 7,000 km round trip, cut deadhead from about 16.7% to roughly 5%, and cited over 20M km of driving data.
The Asia Business Daily · May 2026
Mars Auto said it received support through a regulatory sandbox and national AI project, including a 2B won R&D program, and reported over 15M km of driving data across eight routes.
MK · Feb 2026
Mars Auto formed a Team Korea alliance with Hyundai Mobis, Lotte Global Logistics, and LX Pantos to launch a U.S. freight operation centered on a 3,379 km autonomous segment.
Yonhap News Agency · Dec 2023
Yonhap reported Mars Auto opened a Texas office, tested a 600 km route between Fort Worth and Austin, and outlined its early funding history and Level 3 highway trucking approval in Korea.
Jobs and careers at Mars Auto
0 jobs at Mars Auto
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