Acquisition
Jun 2021MarketForce acquired Digiduka, expanding its fintech and merchant-wallet capabilities.
SourceThe SuperApp for neighbourhood merchants in Africa.
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
MarketForce is a Nairobi-based retail-distribution and fintech startup that built RejaReja, a B2B commerce marketplace for informal merchants and consumer brands across Africa. Public reporting says it later wound down the RejaReja B2B arm and pivoted toward a social-commerce / conversational-commerce spinout, Chpter.
Primary product
RejaReja — a B2B retail marketplace / merchant super-app for inventory ordering, payments, and merchant financial services
Founded
2018
Headquarters
Nairobi, Kenya
Team size
50-60
Industry
Internet Marketplace Platforms
Sub-industry
B2B retail distribution and fintech marketplace
Offices
Open Positions
0 jobs at MarketForce
No open positions
Check back later for new openings