ReadySetLaunch · Jul 2026
Recent external write-up describing Makrwatch as a YouTube creator marketplace for D2C brands, emphasizing direct-sales distribution, creator-led acquisition, and performance-focused positioning.
Scale new user acquisition with YouTube Creators
Company research
Public company, workplace, funding, and market signals
Overview
Makrwatch is a remote-first creator-marketing and talent-representation company that helps brands acquire customers through YouTube creators while handling creator discovery, negotiation, contracting, video review, payments, and reporting. The current site positions the business as both a managed-service influencer marketing agency and a creator representation service; public records disagree on founding/funding history, with the company site describing the brand as founded in 2012 and rebranded from themidgame in 2016, while several databases list later founding dates and small seed/accelerator funding.
Primary product
YouTube creator/influencer marketing and creator representation services
Founded
2012
Headquarters
Glen Allen, Virginia, United States
Team size
11-50 employees
Work style
Remote
Industry
Advertising Services
Sub-industry
YouTube influencer marketing / creator representation
Offices
Remote / distributed globally
Pereira, Risaralda, Colombia
United States
Colombia
Nigeria
Spain
Croatia
Brazil
Netherlands
El Salvador
Business model
managed-service influencer marketing agency
creator representation
performance-based sponsorship management
software-enabled services
Funding
Stage
seed / accelerator-backed (public databases conflict with company self-description as bootstrapped)
Total raised
$240K
Latest round
Seed · Apr 2015
People & investors
Leadership
Co-Founder & CEO
Co-founder & COO
Director Of Client Services
Work & culture
The company describes a human-centered, multicultural, high-trust culture built around mutual respect, empathy, overcommunication, teamwork, and learning. Public job-posting and employee-profile signals also suggest a flexible, remote-first environment that emphasizes balance, fun, and performance.
Work style
Remote
Compensation
Public compensation signals are limited. External employer-review snippets suggest compensation is viewed favorably but not exceptional (around 4.2/5 on one public rating source). Job-posting benefits include remote-office compensation, study time, paid vacation, parental leave, and annual retreats rather than a clearly published salary band.
Benefits
Tech help budget/plans
Yearly retreat
Study time
Generous parental leave
32 paid vacation days per year
Remote office compensation
Product & market
Pricing
Custom quote / managed-service pricing; case studies indicate a per-video fee model for some programs
Differentiators
- —End-to-end campaign execution from creator sourcing to payment
- —Deep YouTube creator relationships and negotiation leverage
- —Performance-oriented acquisition framing rather than pure brand marketing
- —Custom data integrations and reporting for clients
- —No follower minimums for creator applications
- —Ability to scale nano/micro creators efficiently
- —Human-reviewed creator applications
- —Avoidance of unfavorable usage-rights/IP terms
Technology
YouTube
Python
SendGrid
Segment
Primer
Impact
Zapier
monday.com
Retool
WordPress
React
Cloudflare
Google Cloud Platform
AWS
Figma
Oracle
jQuery
Lua
Apache HBase
OpenAI
Customers
Skillshare
Bokksu
Wren
D2C / e-commerce brands
Brands seeking YouTube creator acquisition
Competitors
NP Digital
The Goat Agency
Village Marketing
SuperAwesome
Humanz
Hashtag Paid
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
3.4K
Traffic estimate as of Jun 2026
Latest news
Makrwatch
Describes Makrwatch helping Bokksu scale YouTube creator acquisition internationally, with strong CPA control and a tech-assisted outreach process.
Makrwatch
Current company-facing overview with remote-first positioning, creator metrics, and the legal identity of Themidgame Inc. d/b/a Makrwatch.
Makrwatch
Shows Makrwatch scaling sponsorship volume, using custom Retool/database integrations, and highlighting per-video fee pricing, fast outreach, and creator-network advantages.
Makrwatch
Details long-running creator-marketing work for Skillshare, including custom tooling, performance tracking, video reviews, and scaled creator outreach.
Jobs and careers at Makrwatch
0 jobs at Makrwatch
No open positions
Check back later for new openings