Acquisition
Feb 2026Magna was acquired by Payward (Kraken's parent organization) and announced it would continue as a standalone platform under Kraken.
SourceCarta for Web3: token vesting and DeFi investment management.
Company research
Public company, workplace, funding, and market signals
Overview
Magna is a New York-based web3 token operations and digital asset management platform, often described as “Carta for Web3,” that helps crypto teams manage vesting, distributions, treasury operations, custodial accounts, payroll, and stakeholder workflows. It is now powered by Kraken/Payward but continues as a standalone platform.
Primary product
A token management / digital asset management platform for launch, vesting, claims, distributions, treasury, custody, and stakeholder operations.
Founded
2022
Headquarters
New York, New York, United States
Team size
10-20
Work style
Hybrid
Industry
Financial Services
Sub-industry
Digital Asset Management / Web3 Infrastructure
Offices
Downtown Manhattan, New York City
San Francisco
Business model
SaaS subscription
usage/volume-based platform fees
enterprise software
services/support
Funding
Stage
Seed
Total raised
$15.7M
Latest round
Seed · Sep 2022
Latest amount
$15M
People & investors
Leadership
Co-Founder & CEO
Co-Founder & CTO
Abdullah Yusuf
Founding Product Manager
Head of Operations
Juliana Degli Innocenti
Head of Marketing
Head of Engineering
Work & culture
Lean, well-funded, product-focused team working on technically hard web3 infrastructure; careers page emphasizes a remote-friendly hybrid model, deep technical challenges, and building for crypto teams across multiple ecosystems.
Work style
Hybrid
Benefits
Platinum PPO healthcare plans
Learning budget
Unlimited vacation with a mandatory 2-week minimum
Product & market
Pricing
Starts at $500/month; likely subscription-based with enterprise pricing for larger deployments.
Differentiators
- —“Carta for Web3” positioning
- —All-in-one token operations platform
- —Supports on-chain and off-chain vesting, airdrops, grants, escrow, staking, and custody
- —Institutional-grade infrastructure via Kraken
- —SOC 2 Type 2 compliance and third-party audits
- —Handles stakeholder support and operational workflows end-to-end
- —Used by 1M+ stakeholders and manages $10B+ in tokens on-chain
Technology
React
PostgreSQL
GraphQL
Python
SQL
Docker
Git
HubSpot
Power BI
Lever
Discord
Telegram
Ethereum
Safe
Fireblocks
Anchorage
Squads
Customers
Founders
Protocols
Investors
General counsel / GCs
CFOs
VC funds
Institutional investors
Employees
Accountants
Lawyers
Foundations
Crypto-native teams
Competitors
Carta
Bitwave
Tres Finance
Tokeny
Mesh
Fireblocks
Anchorage
Safe
Scale & contact
Signals & risks
Jobs and careers at Magna
0 jobs at Magna
No open positions
Check back later for new openings