Magic Hour blog · Apr 2026
Compared Magic Hour API reliability/latency versus other video APIs and framed Magic Hour as a production default for predictable workflows.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Magic Hour is a Y Combinator-backed, browser-based AI creation platform for video, image, and audio generation/editing. It combines 100+ tools, templates, and a developer API so creators, marketers, teams, and developers can produce content without local installs or a production crew.
Primary product
AI video, image, and editor platform
Founded
2023
Headquarters
San Francisco, California, United States
Team size
30-40
Industry
Technology, Information and Media
Sub-industry
AI video generation / synthetic media software
Offices
Indian Rocks Beach, Florida, United States
Business model
freemium
subscription
usage-based billing
API platform
Funding
Stage
Seed
Total raised
$2.5M
Latest round
Seed · May 2024
Latest amount
$2M
May 2024
Apr 2024 · Y Combinator
Pre-seed / seed reported by third-party company data
Mar 2024 · Y Combinator
People & investors
Work & culture
Founder-led and fast-moving, with a strong product/creator focus, frequent launches, and a community-driven motion (Discord, templates, and weekly model updates). The public narrative emphasizes democratizing high-quality video creation and turning ideas into economic opportunity.
Compensation
No public salary bands or compensation ranges were found; public hiring signals point to a small, founder-led team that appears to recruit across engineering, marketing, design, and growth roles.
Benefits
free tier
rollover credits
watermark-free exports
commercial rights
priority queue
priority support
larger upload limits
API access
reusable characters
parallel generations
refunds on failed jobs
Product & market
Pricing
Credit-based freemium subscriptions plus usage-based billing
Differentiators
- —100+ AI tools in one browser platform
- —free-to-try experience with no sign-up wall
- —rollover credits that never expire
- —API plus official SDKs for developers
- —weekly model and feature updates
- —templates and creator workflows built into the product
- —commercial-use plans and watermark-free exports
- —production-oriented API with refunds on failed jobs
- —parallel generations without hidden limits
Technology
REST API
Python SDK
Node.js SDK
Go SDK
Rust SDK
browser-based app
credit-based billing
Kling 3.0
Veo 3.1
LTX-2.3
Seedance
Qwen Edit
Nano Banana 2
GPT Image 2
Customers
creators
marketers
developers
business teams
Meta
NBA
L'Oréal
Puma
Shopify
Dyson
Dallas Mavericks
Competitors
Runway
Pika
Luma
HeyGen
Kling
OpusClip
ElevenLabs
Scale & contact
Estimated revenue
Public third-party estimates conflict: roughly $1.7M ARR (GetLatka) versus roughly $37M annual revenue (LinkedIn company data).
Estimated monthly visits
2.5M
Traffic estimate as of Jun 2026
Latest news
Fortune / EZ Newswire · Feb 2026
Announced a video upscaler that outputs up to 4K with temporal consistency and detail reconstruction, including support for YouTube URLs.
Fortune / EZ Newswire · Jan 2026
Launched an AI UGC ad generator for up to 60-second ads with directable script, tone, scene, and emotion controls.
Fortune / EZ Newswire · Jan 2026
Expanded text-to-video and image-to-video workflows to support longer-form clips with Sora 2 and Veo 3.1.
Magic Hour blog · Aug 2025
The company said it reached 5 million users and highlighted its browser-based face swap and broader creative suite.
Jobs and careers at Magic Hour
0 jobs at Magic Hour
No open positions
Check back later for new openings