LinkedIn · Aug 2025
LunaJoy announced a partnership with Anja Health to expand maternal mental health support and resources for families.
AI-powered scalable infrastructure + mental health services, starting…
Company research
Public company, workplace, funding, and market signals
Overview
LunaJoy Health is a women-focused mental health and behavioral-health-integration company that delivers virtual therapy, psychiatry/medication management, coaching, and LunaCare integrated care for women across life stages. Public sources place it in Tampa, Florida, with multi-state operations, a 2021 founding date, and insurance/Medicaid-backed access; reported funding totals vary across sources, with the clearest public money rounds summing to about $7.1M while some databases show later accelerator activity and higher aggregate estimates. No official public GitHub or X account surfaced in the reviewed sources.
Primary product
AI-enabled virtual women's mental health care (therapy, psychiatry/medication management, coaching, and LunaCare integrated care)
Founded
2021
Headquarters
Tampa, Florida, United States
Team size
51-200 employees
Work style
Flexible
Industry
Mental Health Care
Sub-industry
Women's behavioral health telehealth / behavioral health integration
Offices
Anchorage, AK
Lansing, MI
Dallas, TX
Raleigh, NC
Atlanta, GA
Business model
B2C virtual mental health care
Insurance-reimbursed telehealth (commercial + Medicaid)
B2B2C behavioral health integration for payers, providers, and employers
Funding
Stage
Seed
Total raised
$7.1M
Latest round
Seed · Apr 2024
Latest amount
$4.2M
People & investors
Leadership
Co-Founder & CEO
Co-Founder
COO & CPO
Head of Holistic Care
Senior Manager of Patient Operations
IT Manager
Kelly Martinez
Head Nurse
Work & culture
Inclusive, empathetic, collaborative, and mission-driven, with repeated emphasis on flexibility, autonomy, work-life balance, and support for both staff and clinicians.
Work style
Flexible
Compensation
Provider pay is described as hourly-based, with full rates for 45-minute sessions and half-rates for 30-minute sessions. Public self-pay pricing is $150 for initial therapy intake and follow-ups, and $240 for initial medication management with $150 follow-ups. No public employee salary bands were found.
Benefits
Flexible work arrangements / work from home
Supportive and collaborative team culture
Administrative support for billing, credentialing, and IT
Marketing support for providers
24/7 care navigation
Insurance-covered care access
Fast onboarding and credentialing support
Recognition and appreciation
Product & market
Pricing
Insurance-covered virtual care plus self-pay per-session pricing; B2B payer/provider integration programs for behavioral health management.
Differentiators
- —Women-specific care across puberty through perimenopause and beyond
- —AI-driven risk scoring and care navigation via LunaCare
- —Hybrid model combining therapy, psychiatry, coaching, and medication management
- —Insurance and Medicaid orientation
- —24/7 care navigation
- —Fast access with no-waitlist positioning
- —Closed-loop / EMR-native integration for providers and payers
- —Clinician training and certification program
- —Provider, payer, and employer partnership model
- —Holistic care including optional genetic testing
Technology
Google Analytics
Google Ads
Hotjar
Facebook Pixels
React
TypeScript
Python
OpenAI
Hugging Face
Google Cloud
AWS RDS
GitHub
Airtable
Salesforce
Jira
Greenhouse
Zendesk
HubSpot
Rippling
QuickBooks
Customers
Women across life stages
Pregnant and postpartum patients
Patients with anxiety, depression, OCD, grief/loss, birth trauma, infertility, and menopause-related concerns
Commercial insurance members
Medicaid members
Healthcare systems
Payers / health plans
Employers
OB/GYN groups
Provider groups / clinics
Women of color
LGBTQ+ individuals
Competitors
Maven Clinic
Midi Health
Peppy
Tia
Brightside Health
Alma
Seven Starling
Vital Start
Nurtur
Elda Health
Scale & contact
Estimated revenue
USD 1M-5M
Estimated monthly visits
11.3K
Latest news
Fierce Healthcare · Jan 2025
FierceHealthcare covered LunaJoy’s revamped clinician training program, including CME credit, AI-simulated patient cases, and a broader rollout plan.
PRWeb · Jan 2025
LunaJoy launched a women’s and maternal mental health certification program with 30+ lectures, AI-generated patient avatars, and plans to expand CE/CME training beyond its own clinicians.
PRWeb · Apr 2024
LunaJoy announced LunaCare and a $4.2M funding round, saying it had $6.6M raised to date at the time and worked with 15+ payers in more than a dozen states.
Jobs and careers at LunaJoy Health
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