Lucy’s mission is to reduce tobacco-related harm to zero. We provide…
Public company, workplace, funding, and market signals
Lucy is an adult nicotine brand selling tobacco-free nicotine gum, nicotine pouches, and Breakers capsule pouches through direct-to-consumer and retail channels, positioning itself as a science-led alternative to traditional tobacco products.
Primary product
Tobacco-free nicotine products, especially Breakers capsule pouches, nicotine pouches, and nicotine gum.
Founded
2016
Headquarters
Las Vegas, Nevada, United States
Team size
11-50 employees
Industry
Manufacturing
Sub-industry
Oral nicotine / smoking products e-commerce
Offices
Business model
Stage
Series A
Total raised
$10.1M
Latest round
Series A · Feb 2020
Latest amount
$10M
Leadership
Co-Founder and CEO
Co-Founder
Co-Founder
VP Operations
Head of Engineering
VP of Marketing
Ryan Tanakit
VP Product
Colin Frank
Director of Sales, National Accounts
Mission-driven and evidence-based, with a strong harm-reduction narrative. Public messaging emphasizes that Lucy is an independent nicotine company, that the team is made up of scientists and product-focused operators, and that the company values ownership, experimentation, and product quality.
Compensation
Public job postings advertise salary determined by experience, plus cash performance bonus and equity. Some roles are listed as 100% remote and include health/dental/vision and generous PTO.
Benefits
Pricing
One-time purchases and subscription DTC pricing; example packs are sold individually with subscription savings and free shipping thresholds.
Differentiators
Technology
Customers
Competitors
Estimated revenue
≈$5M annual revenue / ARR (2024 estimate)
Estimated monthly visits
62.9K
Traffic estimate as of Jul 2026
San Francisco secured a $1 million settlement against Lucy Goods, Inc. over allegedly shipping flavored nicotine pouches into the city; the judgment requires address blocking on shipments and website notices about San Francisco restrictions.
SourceLucy LinkedIn · Jul 2026
Lucy announced Apple Cider Breakers as a finalist in CSP’s 2026 Retailer Choice Best New Products contest, underscoring retail-channel momentum and product differentiation.
CSP Daily News · Jun 2026
Product coverage highlighting Breakers as a nicotine pouch with a capsule that bursts with liquid flavor and noting Lucy Pouches and flavor/strength expansion.
Tobacco Reporter · Jan 2026
Trade coverage of the San Francisco settlement, emphasizing the flavored-tobacco allegations and the injunction requiring Lucy Goods to stop shipping into the city.
San Francisco City Attorney · Jan 2026
Lucy Goods, Inc. settled for $1 million over allegations it shipped flavored nicotine pouches into San Francisco, with restrictions on shipping/billing address fields and required website notices.
CSNews · Jan 2025
Sponsored profile describing Lucy as a fast-growing independent nicotine pouch brand and official nicotine pouch partner of Barstool Sports; it also highlights Breakers' hydration capsule and product merchandising support.
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