Acquisition
May 2026A public LinkedIn post from FullCap announced it acquired the Lovage AI phone platform; a LinkedIn profile for Robert Hinckley also references the acquisition in June 2026.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Lovage is a Utah-based software company focused on helping beauty professionals and local service businesses turn open appointment slots into booked clients through AI-generated social content and booking automation. Public sources also describe an earlier/related Lovage Labs product as an AI virtual receptionist, so some legacy descriptions in third-party databases are stale or overlapping.
Primary product
AI-powered Instagram story/post generator and booking automation tool for barbers, stylists, and other beauty professionals
Founded
2020
Headquarters
Orem, Utah, United States
Team size
1-10
Industry
Software Development
Sub-industry
AI marketing automation / booking software for beauty and local service businesses
Offices
Orem, Utah, United States
Lehi, Utah, United States
Business model
freemium SaaS subscription
paid monthly subscription
Funding
Stage
seed
Total raised
$500K
Latest round
Seed / convertible note · Mar 2022
Latest amount
$500K
Mar 2022 · Y Combinator
People & investors
Leadership
Co-Founder & CEO
Co-Founder & CTO
Co-Founder & CTO
Founders
Co-Founder & COO
Work & culture
Product & market
Pricing
Freemium monthly subscription; public site shows a $0 Basic plan and a $7.99 Pro plan
Differentiators
- —turns open appointments into ready-to-post content
- —AI finds schedule gaps automatically
- —built for beauty professionals rather than general SMB marketing
- —works with existing booking tools
- —no design or Instagram skills required
- —simple low-cost entry plan
Technology
reCAPTCHA
PostHog
Google Hosted Libraries
HTTP/3
Customers
barbers
stylists
salons
spas
other beauty professionals
local service businesses
Competitors
Vagaro
Square Appointments
Booksy
Zenoti
Squire
RevLocal
PromoRepublic
Local Splash
Scale & contact
Estimated revenue
$69K-$5M public estimate; another public source says about $1M ARR
Estimated monthly visits
94
Traffic estimate as of Jun 2026
Signals & risks
Latest news
LinkedIn · May 2026
Acquisition announcement; describes Lovage as an AI-powered phone system for barbers and grooming businesses.
Google Play · Jan 2026
Public app listing for Lovage Labs Inc.; shows current consumer-facing product positioning and support email.
Apple App Store · Aug 2024
Public iOS app listing describing Lovage as Instagram-story and booking-content software for barbers, stylists, salons, spas, and other professionals.
Utah Business · Mar 2022
Profiles Lovage Labs as a virtual receptionist/phone automation startup, with early customer traction and a product focused on handling simultaneous calls.
Utah Business · Jan 2022
Announces Lovage Labs' Winter 2022 Y Combinator acceptance and names the four founders.
Jobs and careers at Lovage
0 jobs at Lovage
No open positions
Check back later for new openings