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Loula

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Loula

Enabling birth & postpartum doulas to easily accept insurance.

joinloula.com
HQ: New York, NY, USA
1-10
Healthcare

Company research

Public company, workplace, funding, and market signals

Updated Jul 29, 2026

Overview

Loula is a California-focused perinatal health platform and provider network that helps families access insurance-covered doula care and helps independent doulas credential, bill, and get paid through health plans. Public sources conflict on origin timing: current company pages describe Loula as founded in 2024, while YC archives trace an earlier 2022 Onu origin.

Primary product

Insurance-covered doula care platform and provider network

Founded

2024

Headquarters

San Francisco, California, United States

Team size

1-10 employees

Work style

Flexible

Industry

Hospitals and Health Care

Sub-industry

Perinatal health / doula insurance platform

Offices

San Francisco, California, United States
New York, New York, United States

Business model

B2C2C insurance-covered care
B2B provider network
B2B SaaS / workflow software
Administrative services / claims processing

Funding

Stage

pre-seed

Total raised

$500K

Latest round

Pre-Seed · Apr 2023

Latest amount

$500K

Pre-Seed

Apr 2023 · Y Combinator

$500K

People & investors

Leadership

Lindsey Redd

Founder & CEO

Chine Ikoro

Co-Founder

Zainab Taymuree

Founding User Researcher

Stephanie Najjar

Founding Sales Representative

Investors

BBG Ventures
Meridian Street Capital
Sterling Road
Wellington Access Ventures
Y Combinator

Work & culture

Mission-driven, Black-owned, women-led, and health-equity oriented, with a strong provider-support and community-care focus.

Work style

Flexible

Visa sponsorship

Limited

Compensation

Public job posts show roughly $60K-$200K base ranges depending on role, with equity and in some cases commissions, bonuses, and sign-on bonuses. Benefits publicly listed include unlimited PTO, medical/dental/vision coverage, FSA/HSA options, disability and life insurance, and wellness perks such as One Medical, Talkiatry, Peloton, and Kindbody. Several postings note U.S. work authorization / visa-only eligibility rather than explicit sponsorship.

Benefits

Unlimited PTO
Medical insurance
Dental insurance
Vision insurance
FSA options
HSA options
Equity
Bonuses / sign-on bonus for some roles
Short-term disability insurance
Long-term disability insurance
Life insurance
One Medical access
Talkiatry access
Peloton access
Kindbody access

Product & market

Pricing

Public sources indicate a fee-based model tied to claims/visits; Loula says the fee only kicks in when doulas start submitting visits, and reporting in AfroLA cites a standard 17% fee.

Differentiators

  • —Single application to credential with multiple health plans
  • —Handles credentialing, contracting, billing, eligibility checks, and revenue cycle management
  • —Insurance-covered doula care for California families
  • —Guaranteed twice-monthly payment to doulas
  • —Large California doula network (400+ doulas)
  • —Works with Medi-Cal and commercial health plans
  • —Provider directory for families to find in-network doulas

Technology

TypeScript
React
Next.js
NestJS
Drizzle ORM
PostgreSQL
Retool
Vercel
Docker
GitHub Actions
AWS
Aptible
Datadog

Customers

California families / patients seeking doula care
Independent doulas
Doula groups and collectives
Medi-Cal members
Commercial health plan members
Health plans and payer partners

Competitors

The Doula Network
Orka Health
Allies Maternity
Swishvo
SoCal Doulas
Mahmee
Poppy Seed Health

Scale & contact

Estimated monthly visits

6K

Traffic estimate as of Jul 2026

compliance@joinloula.com(516) 518-5063

Signals & risks

Other
Jun 2026

AfroLA reported public criticism of Loula's 17% standard fee and broader concerns that billing complexity and plan contracting gaps place pressure on doulas and ASO-style intermediaries.

Source

Latest news

Medi-Cal program creates billing headache for doulas

AfroLA · Jun 2026

Explains how Loula helps California doulas with Medi-Cal billing and administrative work, discusses its 17% standard fee, and notes planned expansion beyond California.

Loula just turned 1!

Loula (YC W23) LinkedIn · Mar 2026

Company update says Loula had surpassed 400+ doulas, 1,700+ families supported, and 11,300+ visits performed.

Loula is California's leading doula provider network and software platform — and 2026 has already been a milestone year for us

Loula (YC W23) LinkedIn · Mar 2026

Company post describing Loula as California's leading doula provider network and software platform and noting ongoing growth in partnerships and infrastructure.

This New YC-Backed Startup Is Making It Easy For Doulas To Accept Health Insurance

People of Color in Tech · Jul 2025

Reports Loula's public launch, its insurance-billing and credentialing platform for doulas, and early scale metrics including 135 doulas, 400 families, and 2,000+ visits.

BlogCareersCheck insurance coverageConnect with a doulaFor doulas / providersHelp Center / docsLinkedIn company pageMain websiteNotice of Privacy PracticesY Combinator company page
SourcesMain websiteProviders pagePatient coverage pageConnect with a doulaBlogHelp CenterPrivacy PolicyNotice of Privacy PracticesY Combinator company pageY Combinator jobs pageAshby jobs boardLinkedIn company pagePOCIT articleAfroLA articleLoula LinkedIn company post (2026-03-26)Loula LinkedIn company post (2026-03-04)

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