Loops changelog · Jul 2026
Launched Goals to track post-send conversion outcomes, refreshed the workflow builder UI, and expanded API coverage for themes, components, campaign, transactional, and email-message controls.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Loops is a Y Combinator-backed email platform for SaaS teams that unifies marketing, lifecycle, and transactional email in one product. It emphasizes a visual editor, developer-friendly APIs/SDKs, automated workflows, and deliverability-focused infrastructure.
Primary product
Unified email marketing platform for SaaS teams
Founded
2022
Headquarters
Los Angeles, California, United States
Team size
1-10 employees
Work style
Remote
Industry
Software Development
Sub-industry
Email marketing / martech platform
Offices
Beaverton, Oregon, United States
Los Angeles, California, United States
Washington, District of Columbia, United States
Business model
B2B SaaS
subscription
contact-based pricing
free-to-start freemium
Funding
Stage
Seed
Total raised
$3.2M
Latest round
Seed · Apr 2022
Latest amount
$3.2M
Apr 2022 · Craft Ventures
People & investors
Work & culture
Small, fully remote team that ships daily, communicates asynchronously, avoids standups and status meetings, and emphasizes written communication and product simplicity.
Work style
Remote
Compensation
No current open roles are listed on the careers page. A public YC Work at a Startup listing surfaced a US-remote Product Educator / Technical Content Creator role at $90K-$120K, which is the clearest public compensation signal found.
Product & market
Pricing
Contact-based subscription pricing with a free tier; transactional email is included on paid plans and team seats are not charged separately.
Differentiators
- —One product for marketing, lifecycle, and transactional email
- —Visual / Notion-style email builder
- —Developer-friendly APIs, SDKs, and CLI
- —Workflow automation with triggers, branching, and timers
- —Strong deliverability and tracking focus
- —No per-seat fees and unlimited team seats on paid plans
- —Free-to-start plan with included sends
Technology
AWS EKS
Aurora Postgres
Supabase
Vercel
GitHub
JavaScript/TypeScript SDKs
Ruby SDK
Go SDK
CLI
Stripe events/webhooks
Customers
Framer
Linear
Perplexity
Granola
Clerk
Sketch
Reuters
Conductor
Cosmos
Diagram
UnDraw
Y Combinator
Competitors
Customer.io
Postmark
Resend
SendGrid
Mailgun
Mailchimp
Brevo
ConvertKit
Scale & contact
Estimated revenue
$1M-$10M (LinkedIn estimate)
Estimated monthly visits
417.9K
Traffic estimate as of Jun 2026
Latest news
Loops changelog · Jun 2026
Introduced the Content API for campaigns and transactional email, plus Goals and LMX, making Loops more agent- and code-friendly while keeping the visual editor in the loop.
Loops changelog · May 2026
Renamed the automation feature to Workflows, added section nodes and editor syncing, and refreshed skills/versioning for developer and agent workflows.
Loops changelog · Apr 2026
Released an open-source CLI with API parity, added Arrays for multi-item payloads, and launched Skills for agent-friendly usage patterns.
Loops changelog · Nov 2025
Added double opt-in, preference-center preview, dedicated sending IP exposure, and other deliverability/scaling improvements.
Jobs and careers at Loops
0 jobs at Loops
No open positions
Check back later for new openings