Lob

Lob is the only automation platform that transforms direct mail into…

lob.com

HQ: San Francisco, CA, USA

51-200

B2B

Company research

Public company, workplace, funding, and market signals

Updated Aug 16, 2026

Overview

Lob is a direct mail automation and logistics platform that helps businesses automate, personalize, measure, and deliver direct mail at scale through software plus a nationwide print delivery network.

Primary product

Direct mail automation platform and Print Delivery Network (PDN)

Founded

2013

Headquarters

San Francisco, California, United States

Team size

100-150

Work style

Remote

Industry

Software Development

Sub-industry

Direct mail automation / martech / logistics tech

Offices

2261 Market St, San Francisco, California 94114, United States

210 King St, San Francisco, California, United States

185 Berry Street, San Francisco, California 94107, United States

Business model

B2B SaaS

usage-based / volume-based direct mail services

platform + logistics network

Funding

Stage

Series C

Total raised

$82.4M

Latest round

Series C · Feb 2021

Latest amount

$50M

Series C

Feb 2021 · Y Combinator Continuity Fund

$50M

Series B

May 2017 · Y Combinator Continuity Fund

$22.9M

Seed Round

Nov 2013

$2.4M

People & investors

Leadership

Ryan Ferrier

Chief Executive Officer

Leore Avidar

Co-Founder

Madhu Jagannathan

Chief Financial Officer

Cory Hogan

Chief Revenue Officer

Ritu Kapoor

Chief Marketing Officer

Nicole Dunn

VP, Customer Success

Brent Hagan

Chief Supply Chain Officer

Andrew Haase

VP Finance & Operations

Samantha Klingler

Director of People Operations

Bindu M.

Director of Engineering

Founders

Harry Zhang

Co-Founder

Investors

Y Combinator Continuity Fund

Work & culture

Public posts describe Lob as remote-first, collaborative, and highly operational, with a strong emphasis on direct mail expertise, USPS awareness, and regular offsites/in-person gatherings.

Work style

Remote

Compensation

Public evidence is limited. Exa surfaced a few salary signals on job postings, including Sales Development Representative roles in the roughly $82k-$104k annual range and a Recruiting Coordinator role around $134k annual, but no company-wide compensation policy was found.

Product & market

Pricing

Public pricing evidence shows tiered product pricing with plans starting at free, then paid tiers such as $260/month and $550/month; Lob also appears to price by usage/volume for direct mail automation.

Differentiators

—Combines software with a nationwide Print Delivery Network
—End-to-end automation from creation to delivery
—Direct mail can be triggered through APIs and integrated with CRM/marketing automation
—Emphasis on speed, compliance, postage optimization, and measurement
—Claims of carbon-neutral printing/delivery in company messaging
—Built for omnichannel/lifecycle marketing, not just one-off mail sends

Technology

AWS

Kubernetes

Docker

Terraform

PostgreSQL

Redis

Snowflake

Datadog

Looker

Tableau

Salesforce

Jira

Confluence

Figma

Python

Java

JavaScript

TypeScript

React

SQL

Customers

L'Occitane

SimpliSafe

Twitter

Expedia

Booking.com

Betterment

Clover Health

Root Insurance

thredUP

SeatGeek

Verizon

Wayfair

Capital One

Competitors

SendGrid

Mailchimp

Postmark

Postalytics

Click2Mail

Stannp

Mailgun

ActiveCampaign

HubSpot

Maropost

Scale & contact

Estimated revenue

$60M-$70M annual revenue (Exa estimate); Lob also publicly stated it hit $100M revenue in 2023 in its newsroom, so this appears inconsistent across sources and should be treated cautiously.

Estimated monthly visits

90.5K

Traffic estimate as of Jun 2026

Signals & risks

Layoff

Jan 2025

A former employee posted on LinkedIn that they were part of a latest RIF at Lob and referenced several rounds of layoffs before that.

Source

Latest news

Lob Named “Overall Marketing Automation Platform of the Year” in 2026 MarTech Breakthrough Awards Program

GlobeNewswire / MarTech Breakthrough · Aug 2026

Award coverage highlights Lob’s positioning and quotes CEO Ryan Ferrier on investing in both software and logistics network/delivery intelligence.

Lob Named 2026 “Delivery Platform of the Year” By SupplyTech Breakthrough

Lob newsroom · Jun 2026

Lob said it won SupplyTech Breakthrough’s Delivery Platform of the Year award and reiterated its positioning as a direct mail automation and logistics platform.

Direct Mail Budgets Are Growing -- Logistics Is Now the Differentiator

PR Newswire · Feb 2026

Press release for Lob’s State of Direct Mail: Business Insights 2026 report; emphasizes logistics, execution, and USPS changes as key differentiators.

Lob Strengthens Executive Leadership Team with Appointments of CFO, CPO and CRO

Lob newsroom · Nov 2025

Company announcement about adding senior leadership across finance, product, and revenue.