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LifestyleRx

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LifestyleRx

Virtual Care for Type 2 Diabetes Reversal

lifestylerx.io
HQ: White Rock, BC, Canada; St. Thomas, ON, Canada; Remote
1-10
Healthcare

Company research

Public company, workplace, funding, and market signals

Updated Jul 30, 2026

Overview

Canadian, physician-led virtual clinic focused on insurance-covered type 2 diabetes reversal and broader metabolic health care, delivered through 100% virtual programs and a custom clinical platform. Public sources disagree on headcount and funding-label timing, but converge on the same core business.

Primary product

Virtual Type 2 diabetes reversal program (now also packaged as Better Health programs for metabolic health)

Founded

2022

Headquarters

St. Thomas, Ontario, Canada

Team size

50-60 employees (public LinkedIn estimate)

Work style

Flexible

Industry

Hospitals and Health Care

Sub-industry

Virtual diabetes reversal and metabolic health clinic

Offices

St. Thomas, Ontario, Canada
London/St. Thomas area, Ontario, Canada (development team)

Business model

insurance-reimbursed virtual care
fee-for-service physician billing
publicly funded provincial health coverage
B2B clinic partner revenue-share

Funding

Stage

seed

Total raised

$500K

Latest round

Seed · Jun 2023

Latest amount

$500K

Seed

Jun 2023 · Y Combinator

$500K

People & investors

Leadership

Jason Kerkvliet

Co-Founder & CEO

Dr. Brendan Byrne

Co-Founder & Chief Medical Officer

Daniel Pfingstgraef

Co-Founder & CTO

Jack Hilliard

Co-Founder & COO/CFO

Andrea Collins

Director of Physician Success

Investors

AgeTech Capital
Creative Destruction Lab
FundersClub
Plug and Play Tech Center
RecapHealth Ventures
Susa Ventures
Velocity Incubator
Y Combinator

Work & culture

Mission-driven, physician-led, evidence-based, and software-enabled; the company emphasizes scalable virtual care, clinician efficiency, and measurable metabolic-health outcomes.

Work style

Flexible

Compensation

Public hiring copy says compensation is highly competitive. Clinician-facing roles are billed fee-for-service, with consultations and group medical visits described as among the best reimbursed services in Canadian healthcare; no public salary bands were found.

Benefits

Highly competitive compensation
100% virtual, flexible scheduling
Mission-driven healthcare work
Opportunity to build with an internal custom platform

Product & market

Pricing

Free for eligible patients with provincial health coverage; optional 1:1 dietitian support may be covered by third-party insurance or health spending accounts; partner clinics use a 70/30 revenue-share model with no upfront cost.

Differentiators

  • —100% virtual care
  • —Physician-led group medical visits
  • —Evidence-based 4+2 diabetes reversal strategy
  • —Custom-built clinical platform automating charting, billing, and communication
  • —Broadening beyond diabetes into metabolic-health conditions
  • —LifeLabs partnership for lab access and follow-up
  • —Turnkey B2B partner program with revenue share
  • —Published patient outcome claims (e.g. A1c improvement rates)

Technology

custom-built clinical platform
Laravel
MySQL
Tailwind CSS
Wistia

Customers

Patients with type 2 diabetes
Patients with prediabetes
Patients with hypertension, dyslipidemia, heart disease, vascular disease, fatty liver, PCOS, mild cognitive impairment, and metabolic syndrome
Canadian provincial health plan members in BC, Alberta, and Ontario
Primary care providers and partner clinics
Pharmacists

Competitors

Virta Health
Omada Health
Noom Med
Teladoc/Livongo
other digital diabetes-management and lifestyle-medicine programs

Scale & contact

Estimated revenue

US$0-5M (GetLatka estimate: about US$1.4M in 2024)

Estimated monthly visits

196.1K

Traffic estimate as of Jun 2026

help@lifestylerx.io(778) 653-2427

Latest news

Big News: Your LifestyleRx Program Is Getting an Upgrade – Starting July 6

Better Community by LifestyleRx · Jun 2025

Official community post announcing a program rebrand/restructure into Better Health programs, with a new weekly flow and a 12-week plus 12-month structure.

Type 2 Diabetes and prediabetes can be reversed with personalized lifestyle education and support from LifestyleRx and LifeLabs

LifeLabs · Nov 2023

Press release announcing the LifeLabs partnership and describing LifestyleRx as a virtual physician-led program for diabetes reversal and remission support.

Meet the Y Combinator Summer 2023 cohort startups with Canadian connections

BetaKit · Sep 2023

Coverage of LifestyleRx as a YC Summer 2023 company, including founder names, team size, and growth claims.

LifestyleRx: Virtual Care for Type 2 Diabetes Reversal

Y Combinator · Sep 2023

YC company profile and launch material describing the product, founding year, founders, and initial scale claims.

Better Community / blogBuild software careers pageHomepageJoin Our TeamLinkedIn company pageOur TeamPhysician contact formPhysician referral pagePrivacy policy / contact detailsY Combinator profile
SourcesOfficial homepageTeam pageCareers pageEngineering/careers essayPrivacy policyY Combinator company profileCommunity announcementLifeLabs partnership press releaseBetaKit YC cohort articleLinkedIn company pageGetLatka profileTraffic estimate page

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