Google for Startups blog · Oct 2025
Google named Lexter one of 53 startups in the inaugural Gemini Founders Forum, describing it as an AI-powered operating system for plaintiff-side mass litigation.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Brazilian lawtech that builds AI-powered virtual assistants for lawyers and law firms, automating legal drafting, case monitoring, jurisprudence research, client intake, and related operational workflows.
Primary product
Assistente Lexter (Laura)
Founded
2020
Headquarters
Rua Antonio Bicudo, nº 45, apto. 21, Pinheiros, São Paulo, SP 05418-010, Brazil
Team size
20-30
Industry
Information Technology & Services
Sub-industry
Legal AI software / lawtech SaaS
Offices
Rua Antonio Bicudo, nº 45, apto. 21, Pinheiros, São Paulo, SP 05418-010, Brazil
Business model
B2B SaaS
subscription
freemium
Funding
Stage
Series A
Total raised
$4.2M
Latest round
Incubator/Accelerator - II · Sep 2024
Sep 2024 · AWS Generative AI Accelerator
Apr 2024 · Alexia Ventures
Mar 2023
Feb 2022
Oct 2021
Oct 2020
People & investors
Leadership
Co-founder & CEO
Co-founder
Co-Founder (YC W22)
Co-founder
Head of Customer Success
Founding Team & Head of Legal Strategy
Head of Human Resources
Chief Product Officer
Work & culture
Public signals point to an AI-first, product- and education-oriented culture: the company emphasizes legal specialization, continuous learning (courses/institute), security/compliance, customer success, and iterative pivoting to find product-market fit.
Product & market
Pricing
Current public site shows a fixed monthly subscription plan (R$199/month); 2024 reporting also described freemium/starting-price packaging.
Differentiators
- —Deep specialization in Brazilian law and legal workflows
- —Two-assistant model covering legal operations (Laura) and client communication (Lia)
- —Automated drafting, jurisprudence search, and process monitoring
- —WhatsApp-based client intake and support
- —LGPD/security positioning
- —Human/legal-expert training behind the AI outputs
Technology
AWS
OpenAI
GPT-4
React
TypeScript
MongoDB
PostgreSQL
Datadog
HubSpot
GitHub Actions
GitHub
Slack
Google Workspace
Hotjar
Jest
WhatsApp
Meta WhatsApp API
Trello
ClickUp
Miro
Customers
Demarest
BMA Advogados
Cescon Barrieu
TozziniFreire
Lobo De Rizzo
/asbz
Mattos Filho (attix program)
Gerdau
Votorantim Cimentos
Suzano
Vencovsky Advogados
JV Advogados
Top-5 Brazilian law firms (public YC claim)
Competitors
Cognitive Operational Systems
KickUp
Attnis
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
7.9K
Traffic estimate as of Sep 2025
Latest news
Lexter LinkedIn · May 2025
Lexter shared a Web Summit Rio talk in which Pedro Jahara discussed the company’s pivot journey and the importance of iterating to find a stronger offer.
Exame · Dec 2024
Exame reported Lexter was preparing to launch two new virtual agents, cited 20k+ offices using the product, and said 2025 revenue was projected to be 5x higher than current levels.
LatamList · Apr 2024
LatamList reported Lexter raised $3.2M in Series A led by Alexia Ventures, with Grão VC, Canary, and Endeavor Scale Up participating.
Contxto · Apr 2024
Contxto reported a R$16M Series A led by Alexia Ventures and described Lexter’s freemium rollout for Brazilian law firms.
Jobs and careers at Lexter.ai
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