Software eats custom framing
Public company, workplace, funding, and market signals
Updated Aug 2, 2026
Level Frames is a Brooklyn/New York City e-commerce company that moved custom framing online. Customers can upload digital photos/artwork or mail physical items for framing, select frame, mat and glazing options, and receive handcrafted frames shipped to them. The company was founded in 2014 and participated in Y Combinator Winter 2015. [Y Combinator; Level Frames]
Primary product
Online custom framing for photos, prints, posters, artwork, vinyl records and other specialty items, including digital upload/print-and-frame, mail-in “In-Studio” framing, and customer-assembled “At Home” framing.
Founded
2014
Headquarters
Williamsburg, Brooklyn, New York, United States
Team size
1–10; YC lists a 5-person team historically, while directory estimates list approximately 4 employees.
Work style
Flexible
Industry
E-commerce / online retail
Sub-industry
Online custom framing and wall décor; art and photo services
Offices
Business model
Stage
Seed / YC-backed early-stage company; funding records conflict with a later bootstrapped estimate.
Total raised
$120K
Latest round
Seed / Y Combinator Winter 2015 · Mar 2015
Latest amount
$120K
Seed / Y Combinator Winter 2015
Mar 2015 · Y Combinator
Jan 2015 · Y Combinator
Leadership
Co-Founder and CEO
Co-Founder and CTO (historical YC listing)
Danielle Castagna
Head of Sales (directory-listed; current status not independently confirmed)
Public hiring language emphasizes customer empathy, problem-solving, communication, organization, proactive ownership and bringing beautiful things into the world. The available careers evidence is limited and appears to describe a small, hands-on Brooklyn team rather than a formal broad benefits program.
Work style
Flexible
Compensation
No public salary bands or verified equity/compensation details found. A careers page describes a customer-support role as contract-to-full-time; it does not publish pay.
Benefits
Pricing
Per-project e-commerce pricing based on frame size, matting, glazing and customization. Public examples include approximately $59 for 5x7, $79 for 8x10 with matting, $139 for 16x20 with matting and $236 for a 24x36 poster; trade customers receive invite-only pricing and volume discounts.
Differentiators
Technology
Customers
Competitors
Estimated revenue
Approximately $1M–$10M based on a company-directory estimate; GetLatka separately estimates $11M 2024 ARR and says its figures are proprietary estimates, so revenue is not verified.
Estimated monthly visits
149.7K
Level Frames / Wirecutter · Feb 2026
Level Frames announced that Wirecutter again selected it among the best online framing services; Wirecutter’s review update was dated February 3, 2026. The review praised ease of use, balanced customization and premium UV-glazing options.
The New York Times Wirecutter · Feb 2026
Wirecutter rated Level Frames “Also great,” highlighting its easy-to-use site, customization and UV-glazing options, while noting fewer frame styles and a shorter guarantee than the top pick.
TechCrunch · Nov 2016
Level Frames launched AI-powered artistic photo filters for physical framing, with higher-resolution output, multiple aspect ratios and prints up to 36 by 36 inches.
TechCrunch · Feb 2015
TechCrunch covered the company’s launch out of Y Combinator with its custom framing platform.
Level Frames blog
Company blog announcement introducing Dot Press, a companion platform for creatives and a notable product expansion.
33 jobs at Level Frames