Running USA · May 2026
Let’s Do This announced a multi-year agreement with Ventures Endurance to bring its AI-powered registration platform to events including RAGBRAI, the SKECHERS Hot Chocolate Run Series, and the Detroit Free Press Marathon.
The online company that gets everyone offline
Company research
Public company, workplace, funding, and market signals
Overview
Let's Do This is an AI registration platform and endurance-event marketplace that helps race organizers and participants discover, book, and manage mass-participation events, with Nova AI providing growth, marketing, support, and operational automation.
Primary product
AI Registration Platform with Nova AI Growth Agent
Founded
2017
Headquarters
London, England, United Kingdom
Team size
51-60
Work style
Hybrid
Industry
Technology, Information and Internet
Sub-industry
Endurance event registration and booking platform
Offices
548 Market St, San Francisco, CA 94104, United States
33 Broadwick St, London W1F 0DQ, United Kingdom
Orion House, 5 Upper St Martins Lane, 8th Floor, London WC2H 9EA, United Kingdom
Business model
B2B SaaS
B2B2C marketplace
transaction-enabled booking platform
Funding
Stage
Series B
Total raised
$81.6M
Latest round
Series B - II · Dec 2025
People & investors
Leadership
Co-founder & CEO
Co-founder & COO
Co-founder & CTO
Co-founder & CCO
Chief Creative Officer
Product Director
VP Partnerships
Head of Onboarding and Support
Head of Brand Design
Technical Lead
Work & culture
High-performing, candid, and collaborative culture that emphasizes openness and honesty, trust in teammates, every voice in meetings, and a long-term, AI-first mindset; the company describes itself as hybrid and mission-driven.
Work style
Hybrid
Compensation
No public salary bands or compensation ranges were found in the company’s public materials; hiring pages emphasize benefits, mission fit, and role expectations instead.
Benefits
4 months fully paid family leave
Bupa medical/dental
Cycle-to-work scheme
Race entry allowances
Gym memberships
Product & market
Pricing
B2B software / registration platform; public pricing not disclosed
Differentiators
- —Nova AI Growth Agent
- —AI-powered registration and support automation
- —Uses live registration data plus industry benchmarks to generate actions
- —Social growth tools including teams, invites, and referrals
- —End-to-end workflow from launch strategy through event day
- —Exclusive partner to major endurance events
- —Fast checkout and flexible participant options
Technology
React
React Native
Node.js
GraphQL
AWS Lambda
Docker
MongoDB
Snowflake
Stripe
Vercel
GitHub
Slack
Notion
Figma
Intercom
Looker
Salesforce
Braze
Klaviyo
Mailchimp
Customers
Endurance event organizers
London Marathon Events
Chicago Event Management
Ventures Endurance
Life Time Events
Great Run Company
Motiv Sports
Atlanta Track Club
Ragnar Events
Diplo's Run Club
Competitors
RunSignup
Active.com
Eventbrite
Cvent
Bizzabo
SportsEngine
Haku
findarace
Localplay
Newport Live
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
1.7M
Traffic estimate as of May 2026
Latest news
Running USA · Apr 2026
Let’s Do This and GivenGain launched an integrated registration-and-fundraising experience, beginning with Chicago Event Management and the 2027 Chicago Distance Series cycle.
Running USA · Mar 2026
Let’s Do This partnered with Chicago Event Management to support record demand for the Chicago Marathon portfolio and to use its AI registration platform for growth and participant experience.
Running USA · Nov 2025
Let’s Do This launched NOVA, its AI agent for event organizers, in beta and described customer-support automation and organizer growth use cases during its U.S. expansion.
HotelPlanner.com / GlobeNewswire · Jan 2025
Let’s Do This partnered with HotelPlanner to integrate hotel booking into the registration flow, adding bundled travel and lodging options for participants and organizers.
Jobs and careers at Let's Do This
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