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Lendflow

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Lendflow

Embedded lending infrastructure for software companies

lendflow.com
HQ: Austin, TX, USA
51-200
Fintech

Company research

Public company, workplace, funding, and market signals

Overview

Lendflow is an Austin-based embedded credit infrastructure company that helps fintechs, lenders, and vertical SaaS platforms embed lending products and automate underwriting, decisioning, and servicing.

Primary product

Embedded credit infrastructure platform for embedded lending, marketplace, decisioning, and AI automation

Founded

2019

Headquarters

Austin, Texas, United States

Team size

51-200

Work style

Flexible

Industry

Software Development

Sub-industry

Embedded credit infrastructure / embedded lending

Offices

Austin, Texas, United States (HQ)
Houston, Texas, United States
Medellín, Antioquia, Colombia
106 E 6th St, Austin, TX 78701
2222 Rio Grande St, Austin, TX 78705

Business model

B2B SaaS
API platform
embedded finance infrastructure
marketplace/intermediary

Funding

Stage

Series A + growth capital

Total raised

$42.8M

Latest round

Growth capital / debt financing · May 2025

Latest amount

$15M

People & investors

Leadership

Jon Fry

Founder & CEO

James Gallego

VP of Funding Sales

Stephen de los Santos

Vice President of Sales

Micah Geisenberg

VP of Finance and Accounting

Jessire Resuena

Director of Agentic Solutions

Founders

Matthew Watts

Co-Founder & CTO

Investors

2048 Ventures
Accomplice VC
Anthemis Group
Ardent Venture Partners
Bespoke angel investors mentioned in public round coverage
c2 investment
Cowboy Ventures
DST Global
Evening Fund
Footwork
Frontier Ventures
Hack VC
I2BF Global Ventures
Knoll Ventures
Lightbank
MMC Ventures
Navitas Capital
Plug and Play Fintech Accelerator
Plug and Play McKinney
Plug and Play Ventures
Seven Seven Six
Step Function Ventures
Trajectory Ventures
Trinity Capital
Trinity Ventures
Uncorrelated Ventures
Underscore VC
Y Combinator
Y Combinator Continuity Fund

Work & culture

Public company messaging emphasizes a global team, transparency, authenticity, uncompromising integrity, customer value, and an AI-forward product culture.

Work style

Flexible

Compensation

Public compensation signals are limited. Third-party job listings suggest sales roles may include a $60k base plus uncapped commissions, and technical pay estimates range roughly from $150k to $204k total compensation for software engineers, but Lendflow does not publish official pay bands publicly.

Benefits

Health insurance
Dental insurance
Flexible Spending Account (FSA)
Job training and talent development
Remote work program

Product & market

Pricing

Publicly described as self-managed, managed, or hybrid partner engagement pricing for Lendflow Connect; likely a mix of platform/API and implementation/service fees, but full pricing is not publicly detailed.

Differentiators

  • —Embedded credit infrastructure spanning acquisition, decisioning, underwriting, and servicing
  • —Connect/Intelligence/Automate product suite
  • —Low-code APIs and rapid deployment
  • —Network of 75+ active lenders
  • —SOC 2 Type II compliance
  • —AI agents for classification, document extraction, risk scoring, voice, chat, and inbox automation
  • —White-label and hybrid integration options
  • —Claims faster time-to-funding and smaller operations teams

Technology

Google Cloud Platform
AWS Lambda
Terraform
Kubernetes
Docker
React
Angular
TypeScript
JavaScript
Python
PHP/Laravel
PostgreSQL
MySQL
Redis
Elasticsearch
GitHub Actions
New Relic
Cloudflare
Okta
GraphQL

Customers

Experian
BHG Financial
Levelset
Fintechs
Lenders
Vertical SaaS companies

Competitors

Unit
Synctera
Bond
LoanPro
Biz2Credit
Fundbox
RenoFi

Scale & contact

Estimated revenue

$10M

Estimated monthly visits

50.3K

social@lendflow.com512-265-1261

Latest news

Lendflow Automate Wins Embedded Finance Innovation Award at Juniper Research's Future Digital Awards 2026

Lendflow · Jun 2026

Lendflow says its AI-powered automation suite won Juniper Research's 2026 Embedded Finance Innovation award.

Powered by Lendflow, Experian Builds Next-Generation Lending Marketplace for Small Business Financing

Business Wire · Nov 2025

Experian and Lendflow launched an embedded small-business lending marketplace inside the Experian app, powered by Lendflow Connect, Intelligence, and Automate.

Lendflow Named Best Overall Embedded Finance Platform at Tearsheet's Big Bank Theory Awards 2025

Lendflow · Sep 2025

Lendflow highlighted recognition as Best Overall Embedded Finance Platform, reinforcing its positioning in embedded lending infrastructure.

Lendflow Launches New AI Automation Suite for Embedded Lending

Business Wire · Aug 2025

Lendflow introduced Lendflow Automate, a suite of AI-powered agents for lending operations and customer engagement.

Trinity Capital Inc. Provides $15 Million in Growth Capital to Lendflow

Trinity Capital · May 2025

Trinity Capital announced a $15 million growth capital commitment to Lendflow to accelerate product initiatives and AI-driven data intelligence.

About usBlogCareersDeveloper resourcesHomepageLendflow AutomateLendflow ConnectLinkedIn company pagePress & mediaY Combinator company profile
SourcesOfficial websiteAbout LendflowCareersPress & MediaLendflow ConnectLendflow AutomateLinkedIn company pageCrunchbase profileTrinity Capital press releasePR Newswire Series A

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