From vitamins to meals, AI that optimizes your daily nutrition.
Public company, workplace, funding, and market signals
LemonBox is a D2C cross-border nutrition company selling personalized daily vitamin and supplement packs to Chinese consumers through a questionnaire-driven, WeChat-led subscription model. Public sources differ on the earliest prototype date, but the operating company is generally described as founded in 2018; the product is positioned around AI/data-driven personalization plus guidance from nutrition professionals.
Primary product
Personalized daily vitamin and supplement packs
Founded
2018
Headquarters
Santa Clara, California, United States
Team size
11-50 employees
Industry
Wellness and Fitness Services
Sub-industry
Personalized nutrition, vitamins, and supplements
Offices
Business model
Stage
Series A
Total raised
$14.6M
Latest round
Series A · Oct 2021
Latest amount
$10M
Leadership
Founder & CEO
Co-Founder & COO
Nutrition Scientist Manager
Marketing Director
Tech Product Manager
Founders
Co-Founder & CMO
Co-Founder, Chief Nutrition Scientist, President of US Supply Chain
Public hiring pages describe LemonBox as a fast-growing, venture-backed startup with a science-led, data-driven culture. The recruiting pitch emphasizes people from companies like Alibaba, Baidu, Uber, and Walmart, plus graduates from top universities, and several postings highlight flexible hours and a practical, team-oriented environment.
Compensation
Public China job postings show roughly 15-25k RMB/month for senior nutrition roles, 12-18k RMB/month for e-commerce operations roles with 14 salaries, 4-6k RMB/month for customer success roles with 13 salaries, and 100-150 RMB/day for internship roles. Some listings also mention annual bonuses, stock options, and subsidies.
Benefits
Pricing
Direct-to-consumer subscription and online retail; public coverage also describes a per-day pricing model around personalized supplement packs.
Differentiators
Technology
Customers
Competitors
Estimated revenue
Approximately $1M-$5M (public profile reported about $1.5M annual revenue)
36kr · Jun 2026
36kr reported LemonBox closed a Series A of nearly $10 million led by a domestic tier-one fund, with Panda Capital, SCRUM, Partech, SCM Advisors and Silicon Valley institutions participating; the piece also summarized prior rounds in 2018 and 2020.
KrASIA · Mar 2021
Profile of LemonBox’s D2C nutrition model, founder background, user targeting, and claims that the company had served over 1 million users and raised a $2.5 million pre-A round in December 2020.
TechCrunch · Dec 2020
TechCrunch covered LemonBox’s $2.5 million pre-A round led by Panda Capital and the company’s personalization/affordability pitch.
TechCrunch · Dec 2018
TechCrunch reported a $2 million funding round from 10 investors and noted the company’s early growth and team size.
TechCrunch · Aug 2018
TechCrunch described LemonBox’s founding team, early WeChat app, and move from health content to personalized vitamin packs.
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