Music Week · Jul 2026
External coverage confirmed Laylo's hiring of Brian Shin and described the company’s AI ticket sales, abandoned cart, and UGC agent strategy.
Company research
Public company, workplace, funding, and market signals
Overview
Laylo is a drop CRM and fan-engagement platform for artists, live events, festivals, and creators. It helps teams build owned audiences, run drop pages, send SMS/email/DM campaigns, verify real fans, and convert ticket, merch, and content demand into revenue. Public company profiles place HQ in Los Angeles, while legal/privacy docs use a San Francisco mailing address.
Primary product
Drop CRM for entertainment and creator fan engagement
Founded
2017
Headquarters
Los Angeles, California, United States
Team size
11-50
Work style
Flexible
Industry
Marketing Services
Sub-industry
Creator CRM / fan engagement software
Offices
Los Angeles, California, United States
West Hollywood, California, United States
Business model
subscription SaaS
usage-based messaging
freemium
Funding
Stage
Seed / strategic investment
Total raised
$7.6M
Latest round
Strategic investment round · Oct 2022
Latest amount
$3M
People & investors
Leadership
Co-founder and CEO
Co-founder and CTO
Head of Growth
VP of Sales
Head of Partnerships & Integrations
Head of Customer Success & Support
Head of Live Events
Head of Design
Head of Dance & Country Music
Work & culture
Lean, product-led, creator-first, and increasingly AI-forward. Public updates emphasize owning the fan relationship, shipping fast, using automation to remove repetitive work, and building tools that help teams focus on real fan connection.
Work style
Flexible
Visa sponsorship
Limited
Compensation
Public job postings show roughly $150K-$180K for Senior Fullstack Engineer, $160K-$200K for Head of Finance, $85K-$195K for US Account Executive, and $2.5K-$3K/month for Customer Support Specialist. Salaried roles also include equity ranges, and most openings are US-only or visa-restricted, with one support role open to several Latin America countries.
Product & market
Pricing
Subscription SaaS with usage-based messaging add-ons; premium features start at $25/mo plus messaging.
Differentiators
- —Built specifically as a drop CRM for entertainment and creators
- —Owned-audience fan capture across SMS, email, Instagram DM, and related channels
- —RealFan verified-fan / anti-broker tooling
- —AI agents for ticket sales, abandoned carts, and UGC collection
- —Deep integrations with ticketing, commerce, and social platforms
- —First-party fan data and conversion analytics
- —Focused on turning drops into revenue for tickets, merch, and content
Technology
React
Next.js
GraphQL
Neo4j
Postgres
Node.js
Redis
Stripe
Mailgun
Intercom
Segment
Amplitude
Google Analytics
Salesforce
Cloudflare
Firebase
Mixpanel
PostHog
Bugsnag
Sentry
Customers
Outside Lands
All Things Go
CRSSD Festival
Ariana Grande
FISHER
Nate Bargatze
Matt Rife
Diplo
Sabrina Carpenter
Gracie Abrams
Chappell Roan
Fred again..
Rosalia
Vampire Weekend
DICE
Competitors
FanBridge
Muso Technologies
Blip
Linktree
Attentive
Klaviyo
Mailchimp
Maestro
Feature.fm
Koji
Scale & contact
Estimated revenue
USD 1M-10M
Estimated monthly visits
1.8M
Latest news
Laylo blog · Jul 2026
Laylo said it hired Brian Shin as Head of Growth and launched its UGC Agent, while expanding AI features such as Ticket Sales and Abandoned Cart agents and an AI Tour Builder.
Laylo blog · Jul 2026
Laylo introduced the UGC Agent, which watches Instagram Story tags and messages fans to request original clips and permission before stories disappear.
Laylo blog · Jun 2026
Laylo launched an AI Ticket Sales Agent, with DICE among the first partners, claiming the agent outperforms traditional re-engagement by about 3x.
Laylo blog · May 2026
Laylo added Taz Sharp to lead UK and Europe expansion, highlighting growth in verified fan access, first-party data, and direct audience relationships.
Jobs and careers at Laylo
0 jobs at Laylo
No open positions
Check back later for new openings