LinkedIn post by Matthew Chen · Jun 2026
Highlights Amazon listing-title changes and says Laurence’s models can adapt listing optimization to the new keyword constraints.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Laurence is a New York-based AI performance marketing company for Amazon sellers. It automates Amazon PPC and related catalog operations with quant-style models, emphasizing bottom-line profit and contribution margin over ROAS.
Primary product
Automated Amazon PPC / performance marketing platform
Founded
2025
Headquarters
New York, New York, United States
Team size
1-10 employees
Industry
Marketing Services
Sub-industry
Amazon advertising / PPC automation
Offices
121 Madison Ave, Apartment 11B, New York, NY 10016
New York, NY 10016 (HQ)
Business model
B2B software
managed service
Funding
People & investors
Leadership
Founder, CEO
Founder, CTO
Gaspard Loeillot
Founding Engineer
Justin Xiang
Founding Engineer
Aaron Apple
Advisor
Work & culture
Engineering-led, quantitative, founder-driven, and profit-first. The company emphasizes hard math, fast iteration, direct accountability, and rejecting agency-style guesswork and offshore labor.
Product & market
Pricing
Free account audit, optional 30-day pilot, then public pricing not disclosed.
Differentiators
- —Optimizes for net profit and contribution margin instead of ROAS
- —Uses reinforcement learning and transformer models for bidding
- —Updates bids and keyword decisions hourly
- —Grounds decisions in live Amazon Ads and Seller Central data
- —Supports Ask Laurence and MCP integrations for Claude Code, Cursor, and Codex
- —Promotes a hands-off managed experience with no offshore labor
Technology
Amazon Ads API
Amazon Seller Central / SP-API
Amazon Marketing Stream
ClickHouse
Model Context Protocol (MCP)
Claude Code
Cursor
Codex
Obsidian wiki
reinforcement learning
transformer models
Customers
Amazon brands
household supplies brands
cleaning & repair brands
photo & video supplies brands
health supplement brands
pet electronics brands
home cleaning brands
CPG brands / SMBs selling on Amazon
Competitors
Amazon PPC agencies
legacy rules-engine ad software
in-house Amazon ad managers
offshore agency teams
Scale & contact
Latest news
Laurence blog · Jun 2026
Announces a $5.8M seed round led by Susa Ventures and Box Group, with Y Combinator and others participating; says Laurence automates Amazon PPC and is expanding into other ad channels.
Laurence blog · Apr 2026
Launches the conversational product on top of live Amazon Ads and Seller Central data, with multiplayer threads, parallel streams, image uploads, and scheduled automations.
Laurence blog · Apr 2026
Describes an internal Obsidian + Claude Code knowledge system that captures campaign decisions and feeds a daily diagnosis pipeline.
Laurence blog · Apr 2026
Adds MCP-based access so assistants can query Amazon Ads data from IDE/terminal workflows and reason over campaigns, metrics, bids, and search terms.
Jobs and careers at Laurence
0 jobs at Laurence
No open positions
Check back later for new openings