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Lapel

Lapel logo

Lapel

Scale personalized service to every customer.

lapel.com
1-10
B2B

Company research

Public company, workplace, funding, and market signals

Updated Jul 29, 2026

Overview

Lapel is a San Francisco-based, early-stage YC X25 B2B customer operations platform that unifies customer data from disparate systems and automates coordinated service actions so online support feels more personal; the company describes this as "hospitality at scale."

Primary product

Customer operations platform that unifies customer data and coordinates actions across the customer lifecycle

Founded

2025

Headquarters

San Francisco, California, United States

Team size

1-10

Work style

Onsite

Industry

Hospitality

Sub-industry

Customer operations software

Offices

San Francisco, California, USA

Business model

B2B
SaaS

Funding

Stage

Pre-Seed

Total raised

$500K

Latest round

Pre-Seed · Jul 2025

Latest amount

$500K

Pre-Seed

Jul 2025 · Y Combinator

$500K

People & investors

Leadership

Nikolas Huebecker

Founder

Coleman Oates

Founder

吴继承

CIO

Investors

Sierra Ventures
Soma Capital
Y Combinator

Work & culture

Small, focused, fully in-person team with a high-feedback, high-ownership culture that emphasizes simplicity, service as the product, and personal growth.

Work style

Onsite

Compensation

Public postings describe competitive salary plus meaningful early-stage equity; one role listed $180K-$197K, and another listed $150K-$200K, both with full benefits.

Benefits

Medical insurance
Dental insurance
Vision insurance
Daily breakfast
Daily lunch
Daily dinner
Upgraded laptop
Unlimited paid time off
Maker days
Monthly wellness stipend
Coordinated team-wide breaks
401(k)
Regular off-sites
Paid parental leave
Commuter benefits

Product & market

Differentiators

  • —Unifies disparate customer data into a real-time account picture
  • —Coordinates actions across inbound, expansion, and renewal
  • —Positions the product as "hospitality at scale"
  • —Built for the entire customer lifecycle rather than a single support touchpoint

Technology

TypeScript
React
Node.js
PostgreSQL
Drizzle
Tailwind
LLMs
Recharge

Customers

Internet businesses
Customer-facing teams
Fast-growing startups
Large enterprises

Scale & contact

Estimated revenue

around $770K ARR

privacy@lapel.com

Latest news

Lapel funding/team profile on Startup Intros

Startup Intros · Jul 2026

Summarizes Lapel as a 2025-founded customer operations platform, says it raised $500K in one round, and lists founders Nikolas Huebecker and Coleman Oates along with investors Sierra Ventures, Soma Capital, and Y Combinator.

Lapel funding profile on VCBacked

VCBacked · Jun 2025

Reports Lapel as a San Francisco pre-seed company with $500K raised, Y Combinator as an investor, and a June 2025 funding date.

Full-Stack Engineer at Lapel | Y Combinator

Y Combinator

Official hiring page describing Lapel as a 2025-founded, X25 company building customer operations infrastructure; says the team works fully in person in San Francisco and uses TypeScript, React, Drizzle, Node.js, PostgreSQL, and LLMs.

Product Engineer at Lapel | Y Combinator

Y Combinator

Official hiring page describing the company as headquartered in San Francisco with a small team; highlights the product focus on data infrastructure, AI, and systems design, and lists modern frontend stack details.

Built In profile for Lapel

Built In

Shows Lapel as an in-office San Francisco company and provides a public-facing jobs/perks snapshot, including total employee and office data estimates.

Applicant Privacy NoticeCareersHomepageLinkedIn company pagePrivacy PolicyX profile linkYC company/jobsYC product engineer job
SourcesHomepageCareersPrivacy PolicyYC Full-Stack EngineerYC Product EngineerLinkedIn company pageNikolas Huebecker LinkedInColeman Oates LinkedIn吴继承 LinkedInStartup IntrosVCBackedGetLatkaBuilt InBuilt In SFX profile link on site

Jobs and careers at Lapel

9 jobs at Lapel

Product Engineer

On-site
Product
San Francisco
3mo ago
On-site
Full-time
Apply

Talent Lead

On-site
Operations
San Francisco
3mo ago
On-site
Full-time
Apply

Design Engineer

On-site
Product
San Francisco
3mo ago
On-site
Full-time
Apply

Product Designer

On-site
Product
San Francisco
3mo ago
On-site
Full-time
Apply

Head of Brand & Content

On-site
Customer
San Francisco
3mo ago
On-site
Full-time
Apply

Backend Engineer, Core Platform

On-site
Product
San Francisco
3mo ago
On-site
Full-time
Apply

Backend Engineer, Primitives

On-site
Product
San Francisco
3mo ago
On-site
Full-time
Apply

Backend Engineer, Agents

On-site
Product
San Francisco
3mo ago
On-site
Full-time
Apply

Backend Engineer

On-site
Product
San Francisco
4mo ago
On-site
Full-time
Apply

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