LAIKA

Online pets supplies for Latin America with over 4000 products & 20…

laika.com.co

HQ: Bogotá, Bogota, Colombia

201-500

Consumer

Company research

Public company, workplace, funding, and market signals

Updated Jul 30, 2026

Overview

LAIKA is a Colombian omnichannel pet-care commerce company that combines web/app shopping, physical stores, and pet services. It sells food, snacks, accessories, hygiene/pharmacy items, and veterinary services, and layers in a membership/community model. Current company data points to 2017 as the founded year, though some press profiles describe a 2018 launch.

Primary product

Omnichannel pet-care marketplace with same-day delivery, pet services (Vetcare), and a paid membership program

Founded

2017

Headquarters

Bogotá, Colombia

Team size

100-150

Work style

Hybrid

Industry

Retail

Sub-industry

Pet e-commerce / pet care

Offices

Bogotá, Colombia

Chía, Colombia

Medellín, Colombia

Cali, Colombia

Barranquilla, Colombia

Business model

e-commerce retail

omnichannel retail

physical stores

subscription membership

home delivery

veterinary services

Funding

Stage

Series B

Total raised

$65.2M

Latest round

Secondary Market · May 2023

Latest amount

$100K

Secondary Market

May 2023 · SIMMA Capital

$100K

Convertible Note

Apr 2023

Series B

Jan 2022 · SoftBank Latin America Fund

$48M

Series A

Jun 2021

$12M

Seed VC-II

Jul 2020

Angel

Oct 2019

Pre-seed

Dec 2018 · InQlab

$350K

People & investors

Leadership

Manuela Sánchez Villamarín

Co-founder & CEO

Tulio Jimenez P.

Co-Founder & COO

Liliana Alvarez Duarte

Head of People

Natalia Álvarez Vásquez

Head of Operations

Juan David Patiño-Delgado

Global Head of Finance

Laura Torrado Moreno

Head expansion and franchise

Karen Fonseca

Lead trade Marketing & Marketplaces

Andrés Felipe Mesa Osorio

Head of Global Operations

Nicolás Arévalo Torres

Head of Legal

Nathalie Quijano Guauque

Commercial Lead CL

Founders

Camilo Sánchez Villamarín

Co-founder

Investors

SoftBank Latin America Fund

Y Combinator

Work & culture

Public recruiting and social posts describe LAIKA as petlover-first, human-centered, data-driven, collaborative, and entrepreneurial, with a recent internal culture frame that balances strategy/data with empathy/creativity ('Pensamiento Púrpura').

Work style

Hybrid

Compensation

Public job-board and recruiting signals suggest fixed-salary roles plus benefits; Computrabajo snapshots show monthly pay bands roughly from COP 0.9M to 3.5M depending on role (for example, warehouse assistants around COP 1.32M/month and domiciliary roles around COP 2.26M/month), while some specialist openings advertise 'salario a convenir'.

Benefits

pet-friendly offices

hybrid roles in some openings

birthday day off

moving day off

life insurance

indefinite contracts

training and development plans

inclusive hiring

pet-bereavement leave

Product & market

Pricing

Retail pricing plus a paid annual membership program (Laika Member) that unlocks discounts, free-shipping thresholds, and veterinary benefits

Differentiators

—same-day delivery
—products + services in one place
—omnichannel web/app/stores
—paid membership with recurring benefits
—home veterinary consultations
—evidence-based pet content/community
—petlover brand positioning

Technology

Cloudflare CDN

Google Cloud

Google Tag Manager

Google Search Console

Google Sign-In

Chart.js

Nginx

OpenSSL

Amazon Web Services

React

React Native

Node.js

PHP

Laravel

MySQL

Docker

Databricks

Power BI

Jira

Figma

Customers

dog owners

cat owners

pet lovers in Colombia

pet owners in Latin America

households seeking pet products and services

Competitors

Petco

Puppis

The Farmer's Dog

Pet Circle

Valoreo

Scale & contact

Estimated revenue

$10M-$20M

Estimated monthly visits

309.7K

servicioalcliente@laika.com.co 3009108496

Signals & risks

Other

Jan 2023

Laika ceased operations in Mexico in 2023 to refocus on Colombia, then re-entered the market later with a renewed plan.

Source

Other

Apr 2026

Management said a 23% minimum-wage increase in Colombia pressured profitability and delayed internal break-even plans.

Source

Latest news

Laika aterriza en México y Chile; así será su plan de expansión internacional

Valora Analitik · Apr 2026

Laika said it is expanding into Chile and Mexico, with physical stores planned for Santiago and Mexico City; it also reported $1M revenue in 2024 and 22 stores in Colombia.

La colombiana Laika regresa al mercado mexicano con plan de abrir hasta 10 tiendas

Just Retail Latam · Mar 2026

Laika re-entered Mexico online and plans to open up to 10 stores; the article says it previously exited Mexico in 2023 to focus on Colombia.

Laika proyecta crecer hasta 40% este año y ampliar su red de tiendas en Colombia

Agronegocios · Mar 2026

The company said it expects 40% growth in 2026, plans to open 15 more stores in Colombia, and is resuming Mexico operations through app and web.

Laika relanza la marca en México para capitalizar un mercado de US$5.400 millones