Laika ceased operations in Mexico in 2023 to refocus on Colombia, then re-entered the market later with a renewed plan.
SourceOnline pets supplies for Latin America with over 4000 products & 20…
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
LAIKA is a Colombian omnichannel pet-care commerce company that combines web/app shopping, physical stores, and pet services. It sells food, snacks, accessories, hygiene/pharmacy items, and veterinary services, and layers in a membership/community model. Current company data points to 2017 as the founded year, though some press profiles describe a 2018 launch.
Primary product
Omnichannel pet-care marketplace with same-day delivery, pet services (Vetcare), and a paid membership program
Founded
2017
Headquarters
Bogotá, Colombia
Team size
100-150
Work style
Hybrid
Industry
Retail
Sub-industry
Pet e-commerce / pet care
6 jobs at LAIKA
Offices
Business model
Stage
Series B
Total raised
$65.2M
Latest round
Secondary Market · May 2023
Latest amount
$100K
May 2023 · SIMMA Capital
Apr 2023
Jan 2022 · SoftBank Latin America Fund
Jun 2021
Jul 2020
Oct 2019
Dec 2018 · InQlab
Leadership
Co-founder & CEO
Co-Founder & COO
Head of People
Head of Operations
Global Head of Finance
Laura Torrado Moreno
Head expansion and franchise
Karen Fonseca
Lead trade Marketing & Marketplaces
Andrés Felipe Mesa Osorio
Head of Global Operations
Nicolás Arévalo Torres
Head of Legal
Nathalie Quijano Guauque
Commercial Lead CL
Founders
Co-founder
Investors
Public recruiting and social posts describe LAIKA as petlover-first, human-centered, data-driven, collaborative, and entrepreneurial, with a recent internal culture frame that balances strategy/data with empathy/creativity ('Pensamiento Púrpura').
Work style
Hybrid
Compensation
Public job-board and recruiting signals suggest fixed-salary roles plus benefits; Computrabajo snapshots show monthly pay bands roughly from COP 0.9M to 3.5M depending on role (for example, warehouse assistants around COP 1.32M/month and domiciliary roles around COP 2.26M/month), while some specialist openings advertise 'salario a convenir'.
Benefits
Pricing
Retail pricing plus a paid annual membership program (Laika Member) that unlocks discounts, free-shipping thresholds, and veterinary benefits
Differentiators
Technology
Customers
Competitors
Estimated revenue
$10M-$20M
Estimated monthly visits
309.7K
Valora Analitik · Apr 2026
Laika said it is expanding into Chile and Mexico, with physical stores planned for Santiago and Mexico City; it also reported $1M revenue in 2024 and 22 stores in Colombia.
Just Retail Latam · Mar 2026
Laika re-entered Mexico online and plans to open up to 10 stores; the article says it previously exited Mexico in 2023 to focus on Colombia.
Agronegocios · Mar 2026
The company said it expects 40% growth in 2026, plans to open 15 more stores in Colombia, and is resuming Mexico operations through app and web.
La República · Dec 2025
Laika described a more formal relaunch in Mexico with warehouses, stricter quality controls, same-day delivery in Mexico City, and a premiumization/digitalization/physical-expansion strategy.
Semana · May 2025
Semana reported that Laika was opening 1,000 vacancies as part of a broader expansion plan and highlighted employee benefits such as pet-loss leave and other perks.