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Labdoor

Labdoor logo

Labdoor

Labdoor is building the trusted online drugstore.

labdoor.com
HQ: San Francisco, CA, USA
11-50
Consumer

Company research

Public company, workplace, funding, and market signals

Overview

Labdoor is an independent, mission-driven, for-profit supplement testing and certification company. It buys vitamins and supplements from retail shelves and online, tests them in labs, publishes free rankings/reports, and also sells B2B testing/certification services.

Primary product

Supplement ratings, reviews, and certifications

Founded

2012

Headquarters

San Francisco, California, United States

Team size

1-10

Work style

Flexible

Industry

Health, Wellness & Fitness

Sub-industry

Dietary supplements; independent product testing and certification

Offices

South San Francisco, California, United States

Business model

consumer marketplace / affiliate commerce
B2B testing services
certification and licensing

Funding

Stage

Series A

Total raised

$10.9M

Latest round

Series A · Nov 2016

Latest amount

$3.4M

People & investors

Leadership

Neil Thanedar

Founder & Chairman

Rafael Ferreira

Chief Executive Officer

Helton Souza

Chief Technology Officer

David Apple

Director of Information Systems

Founders

Tercio Agra Junker

Co-Founder

Investors

Band of Angels
Correlation Ventures
D3 Jubilee
Floodgate
Fyrfly
Heroic VC
IncWell Venture Capital
Mark Cuban
Mayo Innovation Fund
Mohr Davidow Ventures
Rock Health
Seabed VC
Sterling.VC
WeFunder
Y Combinator
Zeno Ventures

Work & culture

Public career/profile pages describe a fast-paced, experiment-driven team where employees own projects end-to-end and ad-hoc teams collaborate closely.

Work style

Flexible

Compensation

No public salary bands were found. Built In shows an employer rating of 2.9/5 overall, with compensation rated 3.5/5, suggesting mixed employee sentiment rather than disclosed pay ranges.

Product & market

Pricing

Free consumer reports and rankings, funded by affiliate commerce plus enterprise testing/certification fees.

Differentiators

  • —Buys products anonymously off retail shelves instead of testing manufacturer-submitted samples
  • —Publishes free public reports and rankings
  • —States it does not accept manufacturer payments to influence rankings
  • —Combines consumer-facing rankings with B2B testing and certification services
  • —Uses lab testing across multiple quality dimensions, not just a single pass/fail badge

Technology

Docker
Kubernetes
Terraform
JavaScript
Redis
MongoDB
Elastic
HTML
MySQL
Java
Nginx
CSS
Play Framework
Spring Boot
Git
Datadog
AWS Elastic Beanstalk
Linux
Jenkins
Helm

Customers

supplement shoppers / consumers
dietary supplement brands and manufacturers
athletes and sport-focused consumers

Competitors

ConsumerLab
NSF International
USP (United States Pharmacopeia)
Informed Choice
Trustified

Scale & contact

Estimated revenue

Reported annual revenue of about $7.5M; broader public profile range is $1M-$10M.

Estimated monthly visits

104.8K

Traffic estimate as of Jun 2026

contact@labdoor.com415-549-7339

Signals & risks

Other
Jan 2017

After an unsuccessful Series B fundraising attempt, Labdoor shrank its team, closed its physical lab, and rebuilt as a remote operation.

Source

Latest news

Labdoor is Going Indie!

Labdoor Magazine · May 2022

Labdoor said it would shift toward community fundraising, remain independent, and continue supplement/CBD testing after a prior failed Series B effort and a remote rebuild.

Labdoor Amazon Certification Program for Dietary Supplement Sellers

Labdoor Magazine · Feb 2021

Announced an enterprise certification offering aimed at Amazon supplement sellers.

Introducing Labdoor’s Precision Rankings

Labdoor Magazine · Jul 2020

Launched updated ranking methodology/precision rankings for supplement categories.

Labdoor Releases New CBD Testing Results

Labdoor Magazine · Apr 2019

Published new CBD/hemp testing results and expanded CBD-related rankings.

The Truth About Supplements for the New Coronavirus (COVID-19)

Labdoor Magazine

Company guidance post on COVID-19-related supplement claims and consumer caution.

AboutCareers / jobsCertificationsContactEnterpriseHomepageInstagramLinkedIn companyMagazine / BlogX / Twitter
SourcesOfficial AboutOfficial ContactEnterpriseCertificationsPrivacy PolicyTerms of UseHomepageLinkedIn CompanyNeil Thanedar LinkedInRafael Ferreira LinkedInHelton Souza LinkedInLabdoor MagazineLabdoor is Going Indie!Wellfound JobsBuilt InTechCrunch funding articleCrunchbase financialsCB InsightsTracxn profileWefunder

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