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Kidato

Kidato logo

Kidato

Online school for K12 education in Africa

kidato.com
HQ: Nairobi, Nairobi County, Kenya; Remote
11-50
Education

Company research

Public company, workplace, funding, and market signals

Updated Jul 29, 2026

Overview

Kidato is a Nairobi-based online K-12 school that offers live academic and after-school classes for children ages 4–18, positioned as a lower-cost, more personalized alternative to crowded public schools and expensive private schools.

Primary product

Live online academic and after-school classes for children ages 4–18

Founded

2020

Headquarters

Nairobi, Kenya

Team size

15

Industry

EdTech

Sub-industry

K-12 online school / e-learning

Offices

Nairobi, Kenya
Lavington, Nairobi, Kenya

Business model

Per-lesson fees
Tuition
Online school services
After-school classes

Funding

Stage

Seed

Total raised

$1.9M

Latest round

Incubator/Accelerator (Mastercard Foundation EdTech Fellowship) · Jun 2023

Latest amount

$100K

Incubator/Accelerator (Mastercard Foundation EdTech Fellowship)

Jun 2023 · Mastercard Foundation

$100K

Seed

Apr 2021 · Learn Start Capital, Launch Africa Ventures Fund, Graph Ventures, Century Oak Capital

$1.4M

Y Combinator Winter 2021 funding

Y Combinator

$125K

Grant

$20K

People & investors

Leadership

Sam Gichuru

Founder & CEO

King'ori Muthiga

Head of Growth & Partnerships

Investors

Century Oak Capital
Graph Ventures
Launch Africa Ventures Fund
Learn Start Capital
Mastercard Foundation
Y Combinator

Work & culture

Public materials emphasize personalized learning, affordability, small class sizes, vetted tutors, inclusivity, neurodiversity support, and fun, game-inspired learning.

Compensation

Public reporting says Kidato pays teachers at least 1.5x the average private-school teacher salary and uses a 70/30 revenue split favoring teachers; some teachers can earn about $2,000 per month.

Product & market

Pricing

Per-lesson pricing and tuition; public-facing after-school classes start at about $5 per lesson.

Differentiators

  • —Small classes and personalized attention
  • —Live online instruction
  • —British / IGCSE-style curriculum options
  • —Lower cost than traditional private schools
  • —Teachers are paid well and receive the larger share of class revenue
  • —Progress tracking and assignment monitoring
  • —After-school enrichment in coding, chess, art, music, languages, and sports
  • —Combines online learning with offline social activities

Technology

Zoom
Web-based learning platform

Customers

Parents of children ages 4–18
Homeschooling families
Middle-class families in Africa seeking affordable private-school alternatives
K-12 students in Kenya and other African markets
Families wanting after-school enrichment classes

Competitors

uLesson
Schoola
Physics Wallah
BYJU'S
GoStudent
Vedantu
Toppr
Varsity Tutors

Scale & contact

Estimated revenue

100K-5M

+254-758-326-733

Latest news

Introducing Kidato.AI – Transforming Education with AI

LinkedIn post · Jan 2025

A public LinkedIn post announced Kidato.AI, an AI-powered learning platform for Kenyan JSS/CBE learners, and said the effort was being developed with partners including Maasai Mara University.

12 EdTech startups land Sh183Mn boost to improve learning outcomes in iHub, Mastercard Foundation deal

Capital Business · Dec 2023

Kidato was selected for the Mastercard Foundation EdTech Fellowship, which provided $100,000 and a six-month accelerator run by iHub Kenya.

Sam cuts cost of British curriculum with Kidato

Business Daily · Jan 2023

Profile piece on Kidato’s British/IGCSE curriculum, Lavington campus, 1:8 teacher-to-pupil ratio, pay-for-what-you-use pricing, and teacher-pay positioning.

YC-backed Kidato raises $1.4M seed to scale its online school for K-12 students in Africa

TechCrunch · Apr 2021

Announced Kidato’s $1.4M seed round, the use of Zoom for delivery, the small-class model, and teacher compensation/revenue-share details.

Kenya's Kidato Raises $1.4m to Take Quality and Affordable Education Across Africa

TechNext24 · Apr 2021

Another report on the seed round, the Zoom-based model, and Kidato’s expansion across African markets.

FacebookFounder LinkedInGetLatka profileiHub Future of Learning profileInstagramLinkedIn company pageOfficial websiteThe Org profileX/TwitterY Combinator company page
SourcesOfficial websiteY Combinator profileTechCrunch seed roundBusiness Daily profileCapital Business fellowship coverageGetLatka profileCB Insights profileThe Org profileSignalHire company profileFuture of Learning / iHub directoryDisrupt Africa seed roundLinkedIn founder profile

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