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Kanda

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Kanda

Affirm for general contractors

getkanda.com
HQ: Birmingham, England, United Kingdom; Remote
1-10
Fintech

Company research

Public company, workplace, funding, and market signals

Overview

Kanda is a UK trade-business growth platform and financing provider. Its flagship product, Kanda Grow, combines a lead-generating website, CRM, marketing automation, and customer finance so UK tradespeople and service businesses can win more jobs and get paid faster. Public profiles also describe Kanda as a point-of-sale financing platform for home-improvement and trade businesses.

Primary product

Kanda Grow

Founded

2019

Headquarters

Henley in Arden, England, United Kingdom

Team size

1-10 employees

Industry

Financial Services

Sub-industry

Trade finance / embedded lending for home-improvement businesses

Offices

Henley in Arden, England, United Kingdom
United Kingdom
Philippines

Business model

subscription SaaS
embedded finance / credit brokerage

Funding

Stage

seed

Total raised

$125K

Latest round

Seed Round · Jan 2022

People & investors

Leadership

Richard Fleeman

Chief Executive Officer

Rob Gallagher

Founder and CTO

Paul Soanes

Investor Director

Erin Chapman

Head of Customer Success

Founders

Phil Daneshyar

Co-founder; former CEO

Investors

Asymmetry Ventures
FJ Labs
FoundersX Ventures
J Ventures
Knockout Capital
Y Combinator

Work & culture

Public hiring language emphasizes a hands-on, sales-first startup culture with close founder collaboration, rapid learning, customer problem-solving, and a willingness to let new hires learn the business deeply before progressing into other roles.

Compensation

Public hiring posts highlight high-equity compensation and startup-style upside; one third-party sales listing estimated about £22.4k-£33.6k/year for a sales role, but company-wide pay bands were not publicly posted.

Benefits

flexibility
ownership
impact
high equity compensation
rapid learning curve
exposure to many parts of the business

Product & market

Pricing

Kanda Grow is publicly priced at a £900 + VAT setup fee and £250 + VAT per month; customer financing is offered separately as part of the product.

Differentiators

  • —0% finance up to 12 months
  • —lead-generating website optimized for Google and AI search
  • —integrated CRM, marketing, and finance in one stack
  • —paperless quick setup
  • —helping tradespeople get paid in full and on time
  • —no long-term contracts

Technology

Jira
HubSpot
Pipedrive
Google Sheets
Stripe
Google Analytics

Customers

UK tradespeople
UK service businesses
UK online retail businesses
contractors
homeowners financing home-improvement work

Competitors

Affirm
Klarna
Snap Finance
Oakbrook
Finastra
NetSol Tech
Linedata

Scale & contact

Estimated revenue

$1M-$10M

Estimated monthly visits

638

help@kanda.co.uk+44 330 818 7491

Signals & risks

Other
Feb 2026

The FCA says Kanda agreed to a voluntary requirement restricting it from appointing new appointed representatives while it addressed weaknesses in its systems and controls.

Source
Shutdown
May 2026

Kanda Products & Services Ltd entered liquidation and joint liquidators were appointed.

Source

Latest news

Kanda Products & Services Ltd enters liquidation

FCA · Jul 2026

The FCA says Kanda entered liquidation on 6 May 2026 after a voluntary requirement on 16 February 2026 restricted new appointed representatives while systems and controls issues were addressed.

Appointment of Liquidators

The Gazette · May 2026

Formal notice recording the appointment of Philip Harris and Neville Side of FRP Advisory Trading Limited as joint liquidators for Kanda Products & Services Ltd.

Kanda is looking to change the world of finance and improve how home improvements are done. Our team is expanding and we're looking to hire Customer Champions and Sales Athletes.

LinkedIn · Jul 2024

Hiring post from Rob Gallagher describing two roles and emphasizing direct learning alongside the founders.

Kanda Finance post about payment terms and pricing options

LinkedIn · Aug 2023

Third-party industry post describing Kanda’s finance options, subscription fee model, and terms such as 0% interest-free credit and installment plans.

BlogCancellation policyCase studiesComplaints policyLinkedIn company pageOfficial websitePricingPrivacy policyTerms of serviceY Combinator profile
SourcesOfficial homepageKanda Grow pricingKanda Grow blogKanda Grow case studiesPrivacy policyTerms of serviceLinkedIn company pageY Combinator profileFCA liquidation noticeThe Gazette liquidation notice

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