PR Newswire · Jul 2026
Juxta announced a global reseller agreement with TPIsoftware to distribute its UPS technology across APAC, expanding into healthcare, logistics, and security-related use cases.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Juxta is a San Francisco-based, YC S25 startup building the Universal Positioning System (UPS), a GPS alternative that uses existing IMU sensors, synthetic fingerprinting, and machine learning to track people and assets indoors, outdoors, underground, and offline without beacons, anchors, satellites, or cameras.
Primary product
Universal Positioning System (UPS) for real-time asset and personnel tracking
Founded
2024
Headquarters
San Francisco, California, United States
Team size
1-10
Work style
Onsite
Industry
Software Development
Sub-industry
Location intelligence / GPS alternative / RTLS
Offices
San Francisco, California, United States
Business model
B2B enterprise software
SaaS / software subscription
hardware + software platform
sales-led contracts
per-tag recurring pricing
Funding
People & investors
Work & culture
Public materials emphasize speed, competition, and a highly technical, research-driven team focused on moving localization research into real markets. The company also highlights 24/7 partner support and rapid deployment.
Work style
Onsite
Visa sponsorship
Limited
Compensation
A public Growth Engineer posting offered $90K-$150K base salary plus 0.10%-1.00% equity.
Benefits
Health coverage
Technology allowance
Free lunches
Product & market
Pricing
Sales-led/quote-based for UPS; public asset-tag FAQ material shows $10 upfront per tag plus $6/month per tag.
Differentiators
- —No external hardware required
- —Works indoors, outdoors, underground, and in GPS-denied environments
- —Offline-capable / minimal internet needed
- —Remote deployment in under an hour
- —Uses existing IMU-enabled devices
- —Synthetic fingerprinting to train on simulated movement data
- —Sub-meter positioning claims
- —End-to-end encrypted and anti-jamming positioning
Technology
IMU sensors
synthetic fingerprinting
machine learning
TensorFlow
SDK
iOS
Android
embedded systems
on-device positioning
asset tags
floorplan/CAD upload workflows
end-to-end encryption
HIPAA-compliant workflows
Customers
Defense and military teams
Logistics and warehousing operators
Healthcare and hospital systems
Robotics / unmanned systems teams
RC Mowers
Competitors
GPS
RTLS / beacon-based tracking systems
BLE tracking systems
UWB tracking systems
RFID asset tracking systems
Scale & contact
Estimated revenue
≈$440K ARR (public estimate; early six-figure contracts also reported)
Latest news
Juxta blog · Jul 2026
Official blog post describing NODE1 asset tags for continuous visibility of mission-critical military equipment.
Juxta blog · Mar 2026
Juxta highlighted infrastructure-free location intelligence for smart manufacturing and industrial environments.
TBPN Digest · Feb 2026
Interview/reporting on Juxta's synthetic fingerprinting approach, customer traction, and seed funding led by CRV.
TBPN Digest · Sep 2025
Reported Juxta seed financing, early revenue, and initial customer focus across warehousing, logistics, and defense.
Jobs and careers at Juxta
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