Public company, workplace, funding, and market signals
Updated Aug 5, 2026
impact.com is a privately held global partnership-management software company. Its platform helps brands, agencies, creators, publishers, and other partners discover, contract with, track, pay, measure, and optimize partnerships across the customer journey, including affiliate, influencer, referral, commerce-content, and B2B programs.
Primary product
The impact.com partnership-management platform, including partner discovery and recruitment, contracting and commissioning, tracking and attribution, fraud/compliance monitoring, reporting, payments, marketplace capabilities, and creator/influencer program management.
Founded
2008
Headquarters
Santa Barbara, California, United States
Team size
1,000+
Work style
Flexible
Industry
Software Development
Sub-industry
Partnership management, affiliate marketing, influencer/creator commerce, and marketing technology SaaS
Offices
Business model
Stage
Late-stage private / growth equity-backed
Total raised
$355M
Latest round
Secondary investment · Apr 2022
Latest amount
$100M
Apr 2022 · W Capital Partners and Providence Public
Leadership
Chief Executive Officer; Board Director
Per Pettersen
Chief Strategy Officer; Co-Founder; Board Director
Roger Kjensrud
Chief Technology Officer; Co-Founder
Cristy Ebert Garcia
Chief Marketing Officer
Dale Lynch
Chief Financial Officer
Jessica Breslav
Chief Customer Officer
Michelle Denman
Chief People Officer
Max Ciccarelli
Chief Product Officer
Investors
The company describes itself as customer-obsessed, data- and science-driven, growth-oriented, inclusive, and globally distributed. Its careers materials emphasize diversity, sustainability, professional growth, and collaboration across offices and remote work.
Work style
Flexible
Compensation
Public careers materials mention stock options, matched retirement plans, healthcare, paid family leave, and flexible time off, but do not provide a reliable company-wide salary range. Individual job postings may contain location-specific compensation information.
Benefits
Pricing
Not publicly standardized; appears to be quote-based enterprise SaaS, with platform fees and potentially performance/usage-related economics, supplemented by managed services and agency support.
Differentiators
Technology
Estimated revenue
Approximately $200M-$300M annual recurring revenue/revenue signal; public company materials reported over $100M ARR in 2021, over $125M ARR in 2022, and a current LinkedIn company description claims ARR above $200M. Treat the upper range as an estimate, not audited revenue.
CEO David Yovanno and co-founder Per Pettersen announced organizational changes eliminating roughly 10% of positions, citing worsening macroeconomic conditions after an aggressive hiring and acquisition period. Leadership also reported slowing hiring, expense reductions, and a 15% executive pay cut.
Sourceimpact.com announced the acquisition of Pressboard Media to strengthen branded-content analytics and reporting.
Sourceimpact.com · Apr 2026
Rakuten Advertising and impact.com announced a strategic alliance combining Rakuten’s relationships, services, and consumer-rewards assets with impact.com’s platform infrastructure for contracting, tracking, payments, and partnership management.
AdExchanger · Apr 2026
AdExchanger reported that Rakuten would transition its commerce and affiliate partnership-management technology to impact.com while retaining its rewards and managed-services businesses; the companies characterized it as a strategic partnership rather than a merger.
impact.com · Aug 2022
Leadership disclosed a workforce reduction of roughly 10% and broader cost controls in response to macroeconomic deterioration.
81 jobs at impact.com
Customers
Competitors
The company cited acquisitions including Affluent, Trackonomics, and Activate as part of its expansion strategy.
impact.com · Apr 2022
The company announced approximately $100M of secondary investment and the Pressboard Media acquisition.
impact.com · Jul 2021
QIA-led funding valued impact.com at $1.5B, with the company reporting more than $100M ARR and over 1,600 brand customers at the time.
Jul 2021 · Qatar Investment Authority
Mar 2019 · Providence Strategic Growth
Jul 2008 · Redpoint