iFood ended operations in Colombia, citing business strategy and a decision to focus on priority markets, principally Brazil.
SourcePublic company, workplace, funding, and market signals
Updated Aug 5, 2026
iFood is a Brazilian technology ecosystem and marketplace connecting consumers with restaurants, markets, pharmacies, pet shops and delivery workers. It is controlled by Prosus through Movile and is Brazil’s dominant food-delivery platform.
Primary product
Consumer and merchant marketplace/app for on-demand food, grocery, pharmacy and pet delivery, supplemented by logistics, advertising, restaurant software and fintech products (iFood Pago and iFood Benefícios).
Founded
2011
Headquarters
Osasco, São Paulo, Brazil
Team size
8,000–9,000 direct employees; company announced plans to exceed 8,600 after adding 1,100 employees in 2025–26
Work style
Flexible
Industry
Software development / technology
Sub-industry
Food technology, online delivery marketplace and fintech
Offices
Business model
Stage
Acquired / privately held subsidiary of Prosus; previously late-stage venture-backed
Total raised
$592M
Latest round
Acquisition of remaining Just Eat stake · Aug 2022
Latest amount
$1.8B
Acquisition / secondary transaction
Aug 2022 · Prosus
Nov 2018 · Innova Capital; Naspers
Leadership
Partner and CEO
COO; CEO, iFood Pago
CMO / Partner and VP
Public company materials describe an AI-first, high-performance and ownership-oriented culture emphasizing autonomy, experimentation, diversity, collaboration and large-scale customer impact. iFOS is a flexible hybrid model: leaders determine team cadence, offices remain available for collaboration, and hiring is generally limited to people living in Brazil.
Work style
Flexible
Visa sponsorship
No
Compensation
Public signals indicate competitive market compensation, flexible benefits, home-office support and development subsidies; no reliable public salary bands were identified.
Benefits
Pricing
Consumers generally pay item prices plus merchant-set delivery/service fees; merchants typically pay marketplace commissions and may purchase advertising, logistics and software services. Fintech and benefits products use transaction, subscription, interchange, financing or merchant-fee economics.
Differentiators
Technology
Estimated revenue
Approximately US$991 million reported for the fiscal year ending March 2022; current public third-party estimates vary widely and are not sufficiently reliable to provide a current range.
iFood ended operations in Colombia, citing business strategy and a decision to focus on priority markets, principally Brazil.
SourceProsus acquired Just Eat Takeaway.com’s remaining 33% stake for approximately €1.8 billion, taking full control of iFood.
SourceiFood acquired Advolve, an AI performance-marketing company, to accelerate its Ads and retail-media strategy.
Prosus · Nov 2025
iFood acquired AI marketing company Advolve to scale its retail-media and Ads business.
Reuters · Aug 2025
iFood announced R$17 billion of direct investment in Brazil through March 2026, including technology, traffic, repeat purchases, operational expansion and credit; it expected to exceed 8,600 employees.
Valor Econômico · Jul 2025
Valor reported negotiations for a potential Alelo acquisition, which would expand iFood into Brazil’s meal-benefits market; completion was not established.
Brasil 247 · May 2025
iFood announced acquisitions of Opdv, Saipos and 3S Checkout to build an all-in-one restaurant-management ecosystem.
87 jobs at iFood
Jun 2015 · Movile
Sep 2014 · Just Eat Takeaway.com
Feb 2014 · Movile
Aug 2011 · Warehouse Investimentos
Chief Investment Officer
CFO, iFood Marketplace
Sam James
VP of Ads
Founders
Eduardo Baer
Co-founder
Felipe Ramos Fioravante
Co-founder; former CEO
Guilherme Bonifacio
Co-founder
Patrick Sigrist
Co-founder
Customers
Competitors
Media reported advanced negotiations to acquire Alelo for about R$5 billion; this was reported as talks, not a completed transaction.
SourceBloomberg Línea · Oct 2022
The company announced its Colombia exit effective November 21, 2022, citing strategic focus on priority markets.