Acquisition
Jul 2026Hudl acquired TeamUp (Fundsave, LLC), adding gamified fundraising and program-management capabilities to its sports software suite.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Hudl is a private sports video, data, and analytics platform that helps teams capture, organize, analyze, share, and act on game film and athlete data across youth, school, college, and pro sports.
Primary product
Sports video capture, analytics, livestreaming, and data platform (including AI-powered Focus cameras and Hudl Signal / sports performance tools)
Founded
2006
Headquarters
Lincoln, Nebraska, United States
Team size
1001-5000
Work style
Flexible
Industry
Software Development
Sub-industry
Sports technology / sports video analytics
Offices
Lincoln, Nebraska, United States (HQ)
Omaha, Nebraska, United States
Lexington, Kentucky, United States
Houston, Texas, United States
Funding
Stage
Growth equity / late-stage private
Total raised
$245.2M
Latest round
Series E · May 2020
Latest amount
$120M
May 2020 · Bain Capital Tech Opportunities
May 2020 · Bain Capital Tech Opportunities
People & investors
Leadership
Chief Executive Officer and Co-Founder
Chief Technology Officer and Co-Founder
Courtney Rodgers
Chief Operating Officer
Kevin Lewis
Chief Financial Officer
Michelle Henry
Chief Product Officer
Jasmine Kingsley
Chief People & Legal Officer
Work & culture
People-first, inclusive, trust-based culture with team-level autonomy, remote-friendly work, strong ERGs, psychological safety, and repeated recognition for employee well-being and workplace culture.
Work style
Flexible
Compensation
Public compensation signals are limited. One London senior engineering posting advertised a £66k-£111k base salary range plus a discretionary long-term incentive award; overall compensation appears to lean on strong benefits and flexibility rather than top-of-market cash alone.
Benefits
Paid health insurance premiums
Dental insurance
Vision insurance
Life insurance
Short-term disability
Product & market
Pricing
Quote-based, sales-led B2B SaaS pricing, typically bundled with hardware and enterprise/team licensing
Differentiators
- —AI-powered Focus cameras for hands-free capture
- —Unified workflow across video, data, livestreaming, scouting, recruitment, ticketing, and fundraising
- —Native sports-performance data products such as Hudl Signal and raw X/Y tracking APIs
- —Acquisition-led breadth (e.g., Wyscout/StatsBomb/ADI/TeamUp ecosystem expansion)
- —Built for sports workflows from youth through professional levels
- —Automatic tagging, organization, and analytics on captured film
- —Global multi-sport platform with offices and customers across many countries
Technology
JavaScript
Scale & contact
Estimated revenue
about $350M (public company profile estimate)
Estimated monthly visits
6.7M
Traffic estimate as of Jun 2026
Signals & risks
Acquisition
Aug 2024Hudl completed the acquisition of StatsBomb to bolster professional soccer analytics and pair richer event data with video.
SourceLatest news
Hudl Blog · Jul 2026
Hudl shipped a major Studio Notes update with new tools, stability improvements, and a modernized foundation for Sportscode Studio.
Hudl Blog · Jul 2026
Hudl announced its 19th acquisition, TeamUp (Fundsave, LLC), adding gamified fundraising and deeper program-management tools for teams and schools.
Hudl Blog · Jul 2026
Hudl integrated Athletic Data Innovations into Hudl Signal, extending athlete monitoring and multidirectional movement analysis into the core platform.
Hudl Blog · Jun 2026
Hudl launched raw X&Y tracking data and an API for frame-level player/ball coordinates, integrated with event data and video.
Hudl Blog · May 2026
Open Positions
21 jobs at Hudl
Engineering Manager - Global Football & Rugby
On-siteCore Video & DataLondon, United Kingdom6d ago
On-site