Hudl

Company research

Public company, workplace, funding, and market signals

Updated Jul 29, 2026

Overview

Hudl is a private sports video, data, and analytics platform that helps teams capture, organize, analyze, share, and act on game film and athlete data across youth, school, college, and pro sports.

Primary product

Sports video capture, analytics, livestreaming, and data platform (including AI-powered Focus cameras and Hudl Signal / sports performance tools)

Founded

2006

Headquarters

Lincoln, Nebraska, United States

Team size

1001-5000

Work style

Flexible

Industry

Software Development

Sub-industry

Sports technology / sports video analytics

Offices

Lincoln, Nebraska, United States (HQ)

Omaha, Nebraska, United States

Lexington, Kentucky, United States

Houston, Texas, United States

London, United Kingdom

Leeds, United Kingdom

Den Bosch, Netherlands

Mumbai, India

Milan, Italy

Barcelona, Spain

Business model

B2B SaaS

Enterprise/team licensing

Hardware + software bundles

Subscription software

Funding

Stage

Growth equity / late-stage private

Total raised

$245.2M

Latest round

Series E · May 2020

Latest amount

$120M

Series E

May 2020 · Bain Capital Tech Opportunities

$120M

Series E / growth investment

May 2020 · Bain Capital Tech Opportunities

$120M

Convertible note

Jan 2018 · Advantage Capital

$8M

Convertible Note

Jan 2018 · Advantage Capital

$8M

Series D

Jul 2017 · Accel, Jeff Raikes, Tricia Raikes, and Nelnet

$30M

Series C

Apr 2015 · Accel and Nelnet

$72.5M

Unattributed VC-II

Jan 2014

Seed

Jan 2008

$3M

People & investors

Leadership

David Graff

Chief Executive Officer and Co-Founder

Brian Kaiser

Chief Technology Officer and Co-Founder

Courtney Rodgers

Chief Operating Officer

Kevin Lewis

Chief Financial Officer

Michelle Henry

Chief Product Officer

Jasmine Kingsley

Chief People & Legal Officer

Jeff Raikes

Chairman

Jen Stephan

SVP, Engineering

Greg Nelson

President, Youth, Club & High School

Sam Lloyd

President, College & Professional

Robert Wood

VP, Product - College & Professional

Founders

John Wirtz

Co-founder

Investors

Accel

Advantage Capital

Bain Capital Tech Opportunities

Work & culture

People-first, inclusive, trust-based culture with team-level autonomy, remote-friendly work, strong ERGs, psychological safety, and repeated recognition for employee well-being and workplace culture.

Work style

Flexible

Compensation

Public compensation signals are limited. One London senior engineering posting advertised a £66k-£111k base salary range plus a discretionary long-term incentive award; overall compensation appears to lean on strong benefits and flexibility rather than top-of-market cash alone.

Benefits

Paid health insurance premiums

Dental insurance

Vision insurance

Life insurance

Short-term disability

Employer-supported HSA

401(k) match

Dependent Care FSA

Paid parental leave

Fertility / adoption / surrogacy support

Flexible PTO

Company-wide breaks

Flexible work hours

Paid sabbatical every five years

Fitness club credits

Product & market

Pricing

Quote-based, sales-led B2B SaaS pricing, typically bundled with hardware and enterprise/team licensing

Differentiators

—AI-powered Focus cameras for hands-free capture
—Unified workflow across video, data, livestreaming, scouting, recruitment, ticketing, and fundraising
—Native sports-performance data products such as Hudl Signal and raw X/Y tracking APIs
—Acquisition-led breadth (e.g., Wyscout/StatsBomb/ADI/TeamUp ecosystem expansion)
—Built for sports workflows from youth through professional levels
—Automatic tagging, organization, and analytics on captured film
—Global multi-sport platform with offices and customers across many countries

Technology

JavaScript

Python

Java

React Native

AWS Lambda

Terraform

MySQL

Redis

Elasticsearch

Jenkins

GitHub

Jira

Workday

Salesforce

HubSpot

Marketo

MLflow

RabbitMQ

Customers

Youth sports teams

Club teams

High school athletic departments

Colleges and universities

NCAA Division I programs

Professional sports teams

Coaches

Athletes

Administrators

Sports scientists

Sports organizations

Recruiters / scouts

Fans via Hudl Fan

Competitors

Pixellot

Veo

Nacsport

SwingVision

SportAI

Teamworks

Dartfish

DV Sport

TechSmith

TeamSnap

Scale & contact

Estimated revenue

about $350M (public company profile estimate)

Estimated monthly visits

6.7M

Traffic estimate as of Jun 2026

support@hudl.com +1-402-415-3284

Signals & risks

Acquisition

Jul 2026

Hudl acquired TeamUp (Fundsave, LLC), adding gamified fundraising and program-management capabilities to its sports software suite.

Source

Acquisition

Aug 2024

Hudl completed the acquisition of StatsBomb to bolster professional soccer analytics and pair richer event data with video.

Source

Acquisition

Oct 2025

CB Insights records Athletic Data Innovations as an acquisition in Hudl's history, indicating continued roll-up expansion into athlete monitoring and performance analytics.

Source

Latest news

Studio Notes 01: New Tools, Built on Your Requests

Hudl Blog · Jul 2026

Hudl shipped a major Studio Notes update with new tools, stability improvements, and a modernized foundation for Sportscode Studio.

Hudl Acquires TeamUp to Bring Gamified Fundraising to Teams and Schools

Hudl Blog · Jul 2026

Hudl announced its 19th acquisition, TeamUp (Fundsave, LLC), adding gamified fundraising and deeper program-management tools for teams and schools.

ADI is Now in Hudl Signal: A New Era for Performance Analysis

Hudl Blog · Jul 2026

Hudl integrated Athletic Data Innovations into Hudl Signal, extending athlete monitoring and multidirectional movement analysis into the core platform.

Hudl Releases Raw X&Y Tracking Data via API

Hudl Blog · Jun 2026

Hudl launched raw X&Y tracking data and an API for frame-level player/ball coordinates, integrated with event data and video.

Newsweek Names Hudl One of America’s Greatest Workplaces for Mental Well-Being 2026

Hudl Blog · May 2026

Hudl said Newsweek recognized it for workplace mental well-being, citing its people-first and support-oriented culture.

Jobs and careers at Hudl

32 jobs at Hudl

Accounts Payable Coder

On-site

Finance

Lincoln, NE, United States; 600 P Street, Lincoln, NE, United States

Today

On-site

Full-time