Pequenas Empresas & Grandes Negócios · Jun 2026
Covers Hubla’s 10x revenue growth since 2024, 98 employees, AI sales and engagement agents, and a 2026 GMV target of R$2.3B.
All-in-one platform for creators to sell courses and subscriptions
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Hubla is a Brazilian creator-economy platform (formerly ChatPay) that helps established experts and digital creators sell, manage, and scale digital products using an integrated stack for checkout, member areas, group/community management, analytics, support, and AI-assisted sales and retention.
Primary product
All-in-one digital product monetization platform for creators (checkout, memberships, communities, analytics, and AI agents)
Founded
2020
Headquarters
São Paulo, São Paulo, Brazil
Team size
51-200
Work style
Flexible
Industry
Technology, Information and Internet
Sub-industry
Creator economy / digital product monetization platform
Offices
Rua Senador Cesar Lacerda Vergueiro, 380, Sumarezinho, São Paulo, SP, 05435-010, Brazil
United States
Business model
usage-based transaction fees
payments facilitation
software platform / SaaS
Funding
People & investors
Work & culture
Public materials describe a high-performance, data-driven, customer-focused culture centered on 'Mentalidade PRO' (progresso, protagonismo, propulsão, propósito, proximidade). The company emphasizes strong onboarding, strategic support, community-building, and product discipline over hype.
Work style
Flexible
Compensation
Public job postings advertise competitive pay plus health and dental coverage, Caju meal/home-office/mobility allowances, salary advance, transportation benefits, and childcare support. Public employer reviews also point to comparatively strong compensation versus other functions.
Benefits
competitive salary
health insurance
dental insurance
meal allowance
home-office allowance
mobility allowance
salary advance
transportation voucher
childcare aid
onboarding support
strategic support
Growth Club / events
Product & market
Pricing
Usage-based: 8.9% per sale + R$2.49 processing fee, with an additional R$0.99 for group features; enterprise pricing is available for larger monthly volumes.
Differentiators
- —high-conversion checkout
- —free customizable member area
- —all-in-one stack for sales, delivery, and community
- —strategic onboarding and migration in 48 hours
- —AI agents for sales and retention
- —focus on established creators rather than beginners
Technology
Terraform
React
PostgreSQL
Kubernetes
Google Cloud
HubSpot
Intercom
Stripe
Adyen
Twilio
WhatsApp
TypeScript
Flutter
Redis
Grafana
Prometheus
New Relic
Salesforce
Looker
Microservices
Customers
established digital creators
experts and strategists
course creators
community builders
coaches and mentors
fitness / education / finance creators
Competitors
Hotmart
Patreon
Substack
Circle
Kajabi
Scale & contact
Latest news
VEJA · May 2026
Notes Hubla’s 2020 founding, breakeven at the end of 2025, 10x revenue growth since 2024, and expansion plans built around automation and AI.
Daily Journal · Apr 2026
Another report on breakeven, 10x revenue growth since 2024, 2.8M+ buyers, and the company’s AI-led growth plan.
Startups · Apr 2026
Detailed interview with Arthur Alvarenga on product maturation, customer focus, AI agents, and the company’s path to breakeven and R$2B GMV.
Exame · Apr 2026
Profile of Hubla’s pivot to a broader creator platform, its breakeven at the end of 2025, 10x revenue growth since 2024, and its AI sales-agent roadmap.
Jobs and careers at Hubla
0 jobs at Hubla
No open positions
Check back later for new openings