Google Cloud Blog · Apr 2026
Honeylove says it uses BigQuery and Gemini to unify data, run contribution analysis and SKU forecasting, and mine customer service tickets for product insights.
Honeylove makes functional undergarments for women
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Honeylove is a venture-backed direct-to-consumer intimates brand that designs bras, shapewear, bodysuits, and tops, positioning itself as a technology- and data-driven company focused on fit, comfort, and support.
Primary product
Bras and shapewear
Founded
2018
Headquarters
360 East 2nd St., 8th Floor (Suite 702), Los Angeles, CA 90012, United States
Team size
80-90
Work style
Hybrid
Industry
Apparel & Fashion
Sub-industry
Direct-to-consumer intimates and shapewear
Offices
360 East 2nd St., 8th Floor (Suite 702), Los Angeles, CA 90012, United States
San Francisco, California, United States
Business model
Direct-to-consumer e-commerce
Wholesale / retail partnerships
Annual membership program
Funding
Stage
Series A
Total raised
$16M
Latest round
Series A · Sep 2019
Latest amount
$13M
Apr 2022
Sep 2019 · Lightspeed Venture Partners
Sep 2018
Jul 2018 · Y Combinator
Apr 2018
People & investors
Leadership
CEO & Founder
Co-CEO
Chief Financial Officer
Chief Technology Officer
Chief Marketing Officer
Head of Design Innovation
VP of Customer Experience
General Counsel
Head of Data
Work & culture
Public materials describe a customer-feedback-driven, highly iterative culture with rigorous product testing, extensive competitor research, and a small tech-forward team. Built In also describes a physical-office company with a remote work program.
Work style
Hybrid
Compensation
Public salary data for Honeylove shows an average U.S. annual salary of about $115,617, with typical pay ranging from roughly $101,889 to $130,463. Reported role examples include higher-end executive pay and a designer posting around $70,000-$110,000, but the company does not publish a formal compensation policy.
Benefits
Health insurance
401(k)
Parental leave
Remote work program
Disability insurance
Paid time off
Product & market
Pricing
Premium direct-to-consumer apparel sales, plus bundles and a $24/year HoneyClub membership
Differentiators
- —Designed around customer feedback and extensive fit testing
- —Comfort/support focus rather than uniform compression or squeeze
- —Tech-enabled product and operations stack that uses analytics and AI
- —Inclusive sizing across cup sizes A-G and alpha sizes XS-4X
- —Sold both directly online and through select major retailers
Technology
Shopify
Google Analytics
Google Ads
BigQuery
BigQuery ML
Gemini
Vertex AI
Customers
Women seeking comfortable, supportive bras and shapewear
Direct-to-consumer e-commerce shoppers
Retail shoppers via partners such as Nordstrom, Von Maur, Dillard's, Bare Necessities, Amazon, and Bloomingdale's
Competitors
SKIMS
ThirdLove
Victoria's Secret
Aerie
Savage X Fenty
Adore Me
Scale & contact
Estimated revenue
$20M-$30M
Estimated monthly visits
3M
Traffic estimate as of Jun 2026
Latest news
Monocle customer story · Feb 2026
Monocle says Honeylove used AI-driven personalization for abandonment flows, increasing ARPU by 20%, conversion by 15%, and AOV by 5%.
Retail Customer Experience · Feb 2025
Honeylove adopted Inspectorio's AI-powered quality and production tools to replace manual spreadsheets and emails and improve visibility across its supply chain.
Business Wire · Aug 2024
Inspectorio announced Honeylove would use its platform to modernize production-chain management and improve efficiency and transparency.
Jobs and careers at Honeylove
0 jobs at Honeylove
No open positions
Check back later for new openings