Shutdown
Jul 2025Eric Yáñez publicly announced that Holacasa.mx had decided to shut down after roughly three years, citing poor growth and difficulty balancing a tech-enabled service model, software, and agency-style work.
SourceEnd-to-end mortgage solution in LatAm
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Holacasa (26 Ventures SAPI de CV) was a Mexico City-based digital mortgage broker and white-label mortgage platform. It let users compare and prequalify mortgage loans across a pool of Mexican banks at no cost, while Holacasa PRO served real-estate agents and developers. The company’s revenue model was bank commissions on originated mortgages. Founder Eric Yáñez announced a shutdown in July 2025, so current operating status appears closed/shut down despite some public pages still being accessible.
Primary product
Digital mortgage brokerage and mortgage prequalification platform; Holacasa PRO for real-estate partners
Founded
2022
Headquarters
Av. Insurgentes Sur 1079, Col. del Valle Sur, Benito Juárez, 03720 Ciudad de México, CDMX
Team size
1-10 employees
Industry
Financial Services
Sub-industry
Mortgage brokerage / fintech / proptech
Offices
Av. Insurgentes Sur 1079, Col. del Valle Sur, Benito Juárez, 03720 Ciudad de México, CDMX
Campeche No. 429 int 6B, Col. Condesa Racecourse, Cuauhtémoc, Mexico City, 06170, Mexico
Business model
consumer mortgage brokerage
bank commission referral model
white-label / B2B partner platform for real-estate firms
Funding
Stage
Pre-seed / Seed (source classification varies)
Total raised
$500K
Latest round
Pre-seed · Apr 2023
Latest amount
$500K
Apr 2023 · 1517 Fund
People & investors
Work & culture
Public messaging emphasizes a service-heavy, customer-first culture: personalized mortgage guidance, end-to-end process handling, fast turnaround, and real-time status updates for clients and partners.
Product & market
Pricing
Free for end users; Holacasa earns commissions from banks when mortgages are successfully placed.
Differentiators
- —No-cost service to consumers
- —Mortgage comparison across 12 banks in one place
- —End-to-end support through application, approval, notary coordination, and bank coordination
- —White-label / Holacasa PRO workflow for real-estate partners
- —Real-time status tracking and WhatsApp-based updates
- —Prequalification in minutes (reported as ~8 minutes in media)
Technology
Webflow
Dropbox
Primer
Customers
homebuyers
real estate developers
real estate agents
real estate firms / inmobiliarias
Competitors
Taygo
Hipoteca Genial
Comparale
Scale & contact
Estimated revenue
≈$1M annual revenue estimate (2024, third-party estimate)
Estimated monthly visits
738
Signals & risks
Latest news
LinkedIn · Jul 2025
Founder Eric Yáñez announced that Holacasa.mx would shut down after about three years, citing weak growth and a difficult operating model.
Forbes México · Mar 2024
Profile of Holacasa describing it as a digital mortgage broker, founded in 2022 by Eric Yáñez, with a model based on bank commissions and partnerships with real-estate portals and developers.
Forbes Perú · Apr 2023
Lists Holacasa among the Latin American startups in Y Combinator W23, with founders Eric Yáñez and Juan Carlos Garza.
El Economista · Jan 2023
Explains Holacasa’s proposition for real-estate firms and developers, including faster mortgage comparison and approvals.
GPAgent
Secondary YC-company profile describing Holacasa as a Winter 2023 company in Mexico City and listing Eric Yáñez as founder.
Jobs and careers at Holacasa
0 jobs at Holacasa
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