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Hive

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Hive

Marketing automation for event promoters.

hive.co
HQ: Kitchener, ON, Canada
B2B

Company research

Public company, workplace, funding, and market signals

Updated Aug 16, 2026

Overview

Hive.co is a marketing platform for live events and promoters, helping users create revenue-generating campaigns using ticketing data via email, SMS, ads, automation, presale registration, and contests.

Primary product

Event marketing platform for promoters

Founded

2014

Headquarters

Kitchener, Ontario, Canada

Team size

51-200

Work style

Flexible

Industry

Internet Publishing

Sub-industry

Event marketing / event promotion software

Offices

United States

Business model

B2B SaaS
subscription

Funding

Stage

Venture

Total raised

$245K

Latest round

Venture Round · Sep 2023

Venture Round

Sep 2023

Seed Round

Oct 2014

People & investors

Leadership

Patrick Hannigan

Co-Founder & CTO

Jeremy Smith

Co-Founder

Zack Pharr

VP Business Development

Katie Cerar

VP Product

Maggie Presby

VP of Revenue

Aine Bolger

Vice President Finance

Sarah Piller

Director of Revenue Operations & Analytics

Jenny Im

People Operations Lead

Stephen Smith

Director of Customer Success

Anthony Ramsay

Community Director, Hive Backstage

Founders

Ian Roberts

Co-Founder & CEO

Investors

Daniel Curran
Ontario Centres of Excellence
Shu Duan
Structure Capital
Y Combinator

Work & culture

Public materials position Hive.co as a tool for fast-moving event teams; public evidence for benefits/culture is limited from the search results reviewed.

Work style

Flexible

Compensation

No public compensation bands or detailed compensation policy were found in the reviewed primary sources.

Product & market

Pricing

Public evidence suggests subscription pricing; specific plans were not confirmed from primary sources reviewed.

Differentiators

  • —Built specifically for event promoters
  • —Uses ticketing data to drive campaign automation
  • —Supports email, SMS, ads, automation, presale registration, and contests

Technology

redux
snowflake
redis
terraform
intercom
mongodb
salesforce
gainsight
kubernetes
quickbooks
docker
axs
google workspace
datadog
etix
chargebee
clickhouse
eventbrite
react
ticketmaster

Customers

event promoters
live events teams
ticketing-based marketers

Competitors

Other event marketing and event promotion platforms
general marketing automation tools used by event teams

Scale & contact

Estimated revenue

USD 1M-5M annually

Estimated monthly visits

1.9M

Traffic estimate as of Jun 2026

Latest news

AI is changing how live event teams work — from planning and booking to marketing and fan engagement

Hive.co LinkedIn · Jul 2026

Hive shared a podcast discussion with Prism.fm on AI for venues, promoters, and event marketers, emphasizing faster workflows, better ticketing-data decisions, and campaign automation.

Hive.co company profile indicates event-marketing focus and updated workforce/funding metrics

Exa · Jun 2026

Exa profile summarizes Hive.co as a marketing platform for live events, with 60 employees, headquarters in Kitchener, Ontario, and total funding of $245K.

Smarter Event Marketing With Ticketmaster and Hive

Ticketmaster · Jun 2026

Ticketmaster announced Hive as a new Marketing Partner, highlighting unified ticketing and marketing workflows, real-time reporting, and fan-data-powered email/SMS campaigns that connect marketing activity to ticket sales.

Introducing Agent Skills for Event Marketers

Hive Backstage · Jun 2026

Hive Backstage introduced an Agent Skills library for event marketers, using structured AI workflows for announcements, segmentation briefs, venue voice profiles, and post-show recap emails.

AI in Event Marketing: Where It's Actually Working

Hive Backstage · Apr 2026

Hive highlighted AI use cases in ad optimization, campaign operations, and post-event workflows, including examples of measurable cost reduction and automation.

AboutAboutBackstage articlesCareersCareersContactContactCustomers / case studiesGitHub organizationHomepage
SourcesHive.co websiteHive.co LinkedIn company pageExa company profile for Hive.co

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