HeyGen blog · Jul 2026
Major product release roundup covering HyperFrames upgrades, Avatar Realtime API, Cinematic Avatar API, Speech Cleanup, and integrations with Claude, Grok, Cursor, LinkedIn, and Stripe.
Company research
Public company, workplace, funding, and market signals
Updated Aug 16, 2026
Overview
HeyGen is an AI video platform for creating, editing, localizing, and sharing videos with AI avatars, voiceovers, and text-to-video workflows. It targets businesses and creators and is positioned as a message-first AI video generator.
Primary product
AI video generation platform (including avatars, text-to-video, localization, and AI Studio)
Founded
2020
Headquarters
Los Angeles, California, United States
Team size
201-500
Industry
Technology, Information and Internet
Sub-industry
AI video generation / generative media software
Offices
Toronto
Palo Alto
San Francisco
Business model
subscription SaaS
usage-based / seat-based plans
enterprise contracts
Funding
People & investors
Leadership
Co-Founder and CEO
Co-Founder and Chief Product Officer
Mai Sy Hoang
Investment Partner
Andrew Mok
CMO
Will Ji
Head of Customer Success
Nick Allen
Head of Design
Sunny Yang Liao
Head of GTM Strategy & Ops
Cathy Li
Head of Business Analytics
Work & culture
Public signals suggest a fast-moving, AI-native, product-led culture with an emphasis on shipping quickly, owning the stack, and operating efficiently. Public employee-review signals are mixed-to-moderate, and official benefits details were not surfaced in the available primary sources.
Compensation
Public compensation data was not found in primary sources. Job listings were surfaced, but no reliable salary ranges were confirmed from HeyGen’s own site in the search results.
Product & market
Pricing
Free tier plus paid seat-based plans; public profile signals show at least Free, $29/month, and $99/month seat offerings.
Differentiators
- —AI video generation with avatars and localization in 175+ languages/dialects
- —Script-based AI Studio for more controlled editing
- —Enterprise-focused personalization and workflow integrations
- —Strong product-led growth and broad adoption claims
- —Partnership integrations such as HubSpot
Technology
Google Analytics
HubSpot
Salesforce
Stripe
React
JavaScript
Kubernetes
Docker
PostgreSQL
MongoDB
Snowflake
Databricks
GitHub Actions
GitLab
TensorFlow
PyTorch
MLOps
Jenkins
Customers
Businesses
Creators
Enterprise teams
Real estate agents
HubSpot users
Fortune 100 companies (claimed by company profile)
Competitors
Synthesia
Colossyan
D-ID
Runway
Pika
Luma AI
Hour One
Scale & contact
Estimated revenue
Approximately $20M annual revenue per public company-profile estimate; Forbes also cited $35M ARR in June 2024, so a plausible public range is roughly $20M-$50M+ depending on timing and methodology.
Estimated monthly visits
10.5M
Traffic estimate as of Jun 2026
Latest news
HeyGen blog · Feb 2026
Official product/distribution milestone: HeyGen launched its Avatar agent on Agent.ai and noted company-scale milestones such as $200M ARR, 30M+ users, and broad enterprise adoption.
Business Wire · Jun 2025
Announced AI Studio, a new script-based editor and AI video workflow. The release reiterated HeyGen’s scale and product direction.
Business Wire · Apr 2025
Partnership to generate personalized videos inside HubSpot workflows for sales and marketing use cases.
Forbes · Jun 2024
Reported the $60M Series A, citing Benchmark as lead and noting a $440M valuation and $35M ARR.
Jobs and careers at HeyGen
14 jobs at HeyGen
Head of Enterprise Marketing
On-site
Marketing
San Francisco / Los Angeles; Los Angeles, California, United States; San Francisco, California, United States
2w ago
On-site
Full-time
Legal Counsel
On-site
General Counsel
Los Angeles, San Francisco, Palo Alto
1mo ago
On-site
Full-time
Enterprise Customer Success Manager — UK, Remote Contract
Remote
Sales
United Kingdom - Remote
1mo ago
Remote
Full-time
Revenue Operations Lead
On-site
Sales
San Francisco, Los Angeles
2mo ago
On-site
Full-time
Security Engineer
On-site
Engineering
San Francisco, Palo Alto, Toronto
2mo ago
On-site
Full-time
Commercial Account Executive, New Business
Remote
Sales
San Francisco, Los Angeles, Remote - Europe
4mo ago
Remote
Full-time
Online Community Manager
Remote
Marketing
San Francisco, Palo Alto, Los Angeles, Remote
4mo ago
Remote
Full-time
Data Infrastructure Engineer
On-site
Engineering
Los Angeles, Palo Alto, San Francisco, Toronto
7mo ago
On-site
Full-time
Backend Engineer - Infrastructure
On-site
Engineering
Los Angeles, San Francisco, Palo Alto, Toronto
7mo ago
On-site
Full-time
Research Engineer
On-site
AI Research & Development
Los Angeles, Toronto, Singapore
8mo ago
On-site
Full-time
Senior Software Engineer, Dev Productivity
On-site
Engineering
San Francisco, Palo Alto, Los Angeles, Toronto
10mo ago
On-site
Full-time
Frontend Software Engineer
On-site
Engineering
San Francisco, Palo Alto, Los Angeles, Toronto
1y ago
On-site
Full-time
Fullstack Software Engineer
On-site
Engineering
San Francisco, Palo Alto, Los Angeles, Toronto
1y ago
On-site
Full-time
Backend Engineer
On-site
Engineering
San Francisco, Palo Alto, Los Angeles, Toronto
1y ago
On-site
Full-time