Heyfood said rider churn was a key operational risk because competitors poached riders with sign-up bonuses, and rising fuel costs pushed the company to consider financing electric vehicles for riders.
SourcePublic company, workplace, funding, and market signals
Heyfood is an Ibadan-based Nigerian food ordering and delivery marketplace for restaurants, hotels, QSRs and food vendors; it targets urban millennials and Gen Z and monetizes through sales commissions and delivery fees.
Primary product
Food ordering and delivery marketplace app
Founded
2021
Headquarters
Ibadan, Nigeria
Team size
11-50
Industry
Food and Beverage Services
Sub-industry
Food ordering and delivery marketplace
Offices
0 jobs at Heyfood
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Business model
Stage
Seed
Total raised
$625K
Latest round
Seed · Mar 2022
Latest amount
$125K
Leadership
Co-Founder and CEO
Co-Founder and CTO
Quality assurance head
Investors
Public posts and interviews describe a student-origin team with an open, collaborative culture that moves quickly, works closely with operations, and prefers low-cost growth and community-led experimentation.
Compensation
Public compensation data is limited. One public interview says rider pay typically ranges from ₦50,000-₦200,000 per month depending on trips, and LinkedIn employer ratings show compensation at 2.6/5.
Benefits
Pricing
Commission on sales and delivery fees, with occasional in-app discounts and promotions.
Differentiators
Technology
Customers
Competitors
Estimated revenue
approximately $6M ARR
Estimated monthly visits
22.9K
Traffic estimate as of Jun 2026
Heyfood said rider churn was a key operational risk because competitors poached riders with sign-up bonuses, and rising fuel costs pushed the company to consider financing electric vehicles for riders.
SourceBusiness Insider Africa · Jul 2026
Profiles Taiwo Akinropo and says Heyfood has processed more than ₦6.1 billion in transactions; the story also frames Heyfood as the basis for Akinropo's newer AI venture.
TechRound · Jun 2026
Interview with the founder/CEO about Heyfood, fundraising, and building from Nigeria; also notes his broader startup profile and continued leadership role.
TechCabal · Sep 2024
Discusses Heyfood's profitability claims, order values, and expansion strategy as a way to 15x revenue while avoiding Lagos.
TechCabal · Sep 2024
Details expansion plans, undisclosed funding from Y Combinator, Voltron Capital, Goodwater Capital and Ventures Platform, profitability claims, unit economics, rider churn risks, and rider benefits.
Marketing For Geeks · Aug 2024
A growth case study covering early campus origins, community-led marketing, expansion into multiple cities, open team culture, and operational learnings.