Global IT Media · Jun 2026
Covers Heru's 2025 report on independent-worker tax compliance, including analysis of 49k+ declarations and commentary from Stiven Rodríguez on SAT compliance behavior.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Mexican tax automation and accounting platform for freelancers, gig workers, and small businesses that automates SAT filings, invoicing, deductions, and tax optimization through a web/mobile subscription product.
Primary product
Automated tax filing, invoicing, and tax-management platform for Mexican independent workers and small businesses.
Founded
2019
Headquarters
Mexico City, Mexico
Team size
40-50
Work style
Remote
Industry
Financial Services
Sub-industry
Tax automation / accounting software
Offices
Avenida Calle Colima 220, interior 307, Colonia Roma Norte, Cuauhtémoc, Ciudad de México 06700
Av. Tamaulipas 41, Colonia Condesa, Ciudad de México, Mexico
Business model
Subscription SaaS
Monthly plans
Annual plans
B2B2C
Enterprise integrations
Funding
People & investors
Leadership
Co-founder and CEO
Co-founder and Board member; former CEO
Work & culture
Impact-oriented, fast-moving, transparent, collaborative, and human-centric, with a strong emphasis on continuous learning and high agency.
Work style
Remote
Compensation
No public salary bands were found; public hiring pages emphasize remote work, flexible hours, learning budget, equipment, and medical insurance instead of published compensation ranges.
Benefits
100% remote work
Flexible hours
Learning budget
Work equipment
Medical insurance
Product & market
Pricing
Tiered subscription SaaS with monthly and annual plans; public pricing starts at $249/month, with annual discounts and a standalone annual-declaration service.
Differentiators
- —Automates SAT tax filing and invoicing
- —AI-assisted deduction detection
- —Tailored plans for platforms, RESICO, and businesses
- —Human accountant support
- —One app for documents, declarations, and invoices
- —Embedded integrations for partner platforms
Technology
Node.js
Python
React Native
React
TypeScript
JavaScript
PostgreSQL
Kubernetes
Google Cloud Platform
Docker
MongoDB
RabbitMQ
HubSpot
Intercom
Amplitude
GitHub
Figma
ClickUp
Redux
Ant Design
Customers
Freelancers
Independent professionals
Gig workers
Drivers and couriers on platforms like Uber, Rappi, and DiDi
Small businesses
Businesses using RESICO or actividad empresarial
Platform partners and embedded-finance clients
Competitors
Wave
Accountable
FreshBooks
Keeper Tax
Flyfin Tax
Finmo
TaxJar
TaxDown
Scale & contact
Estimated revenue
USD 8M-10M ARR
Estimated monthly visits
42.8K
Traffic estimate as of Jun 2026
Latest news
Latam Fintech Hub · Jun 2025
Republishes the 2022 seed announcement and explains how Heru uses the capital to expand product offerings and improve tax automation for consumers and business partners.
Emprendedor · Apr 2024
Profiles Heru's AI-driven tax filing workflow and quotes Mateo Jaramillo on the company's accounting and tax-efficiency mission.
Terra México · Apr 2024
Explains Heru's AI-assisted annual tax filing product and public pricing for annual declaration and recurring plans.
LatamList · Aug 2023
Reports Heru's launch of AI-driven tax services across multiple regimes and its move to make filing and virtual accounting more accessible.
Jobs and careers at Heru
0 jobs at Heru
No open positions
Check back later for new openings