SEC · Aug 2024
Form D filing for Hedgehog Foods, Inc. showing the Delaware-incorporated issuer, filing date, and San Francisco business/mailing address.
Company research
Public company, workplace, funding, and market signals
Overview
Hedgehog Foods is a climate/food-tech startup building robotic mushroom farms and selling locally grown specialty mushrooms, with automation and AI used to lower cultivation cost and support wholesale distribution to restaurants and stores.
Primary product
USDA Organic shiitake, oyster, and pioppino mushrooms
Founded
2022
Headquarters
Palo Alto, California, United States
Team size
10-20
Industry
Food Production
Sub-industry
Robotic mushroom farming / agtech
Offices
Palo Alto, California, United States (HQ)
2757 16th Street, San Francisco, CA 94103, United States (SEC mailing/business address)
1677 Oscar Crowell Rd, Beechgrove, TN 37018, United States (production/farm location)
Business model
Wholesale
Foodservice
Retail
Farmers market
Funding
Stage
Series A
Total raised
$12.9M
Latest round
Series A · Aug 2024
Latest amount
$12.8M
People & investors
Leadership
CEO, Co-Founder
CTO, Co-Founder
Head of Commercial
Director of Sales, Foodservice
Work & culture
Mission-driven startup culture centered on robotics, AI, and circular food production; public recruiting language emphasizes robotics/ML talent, mushroom growers, automation, and a high-ownership, field-sales-heavy operating style.
Compensation
Public postings show Operations Manager at $70K-$90K OTE with 0.05%-0.25% equity, Director of Sales, Foodservice at $130K with 0.20%-0.50% equity, and Southeast Territory Sales Representative at $70K OTE; travel expenses are covered for some roles.
Benefits
Health insurance and benefits
Travel expenses covered
Mileage or rental car coverage for travel-heavy sales roles
Equity compensation on some roles (0.05%-0.25%; 0.20%-0.50%)
Product & market
Pricing
Wholesale and foodservice sales; some retail/farmers-market sales. No public menu-style pricing found.
Differentiators
- —Robotic harvesting, breaking, and packaging
- —AI optimization of grow conditions
- —AI-driven microbiome/substrate discovery
- —Locally grown in Tennessee
- —Regenerative and sustainable sourcing
- —Cost-reduction target of roughly 70% / about one-third of incumbent cost
- —Uses agricultural waste as substrate
- —Specialty mushroom varietals rather than commodity mushrooms
Technology
react
harvest
greenhouse
square
amp
well
Customers
Local restaurants
Local stores
Wholesale buyers
Foodservice distributors
Retail buyers
Farmers market shoppers
Competitors
Smallhold
BrightFarms
Burro
Gongye Technology
Traditional mushroom growers
Other controlled-environment agriculture startups
Scale & contact
Estimated revenue
≈$440K ARR (public estimate, updated 2025-09-02)
Estimated monthly visits
490
Traffic estimate as of Jun 2026
Latest news
The Hustle · Apr 2024
Profile of Hedgehog’s robotic mushroom-farm concept, founder backgrounds, fundraising to date, and the company’s plan to automate mushroom cultivation and harvesting.
Next Nature · Sep 2023
Explains Hedgehog’s robotic fungi-farm concept, labor reduction thesis, and vision for geographically distributed farm networks.
Forbes · Jan 2023
Early profile summarizing the cofounders, the cost-reduction goal, and the company’s early funding status.
Jobs and careers at Hedgehog
0 jobs at Hedgehog
No open positions
Check back later for new openings