FinSMEs · Jul 2026
FinSMEs covered the Series A, noting the round was led by 111° West Capital and lifted total funding to $18M.
Modern health insurance for dual income families
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Healia is a Columbus-based health-tech company that provides the Total Care Option (TCO), an employer-funded HRA and decision-support platform for dual-income families that helps employees compare household plan options, move to a spouse’s plan, and get reimbursed for eligible premiums and out-of-pocket costs while lowering employer health spend.
Primary product
Total Care Option (TCO) health reimbursement arrangement and plan decision-support platform
Founded
2022
Headquarters
Columbus, Ohio, United States
Team size
11-50
Work style
Onsite
Industry
Health tech
Sub-industry
Employee benefits / HRA software
Offices
35 North 4th Street, Suite 250, Columbus, OH 43215, United States
Business model
B2B SaaS
Employer-funded HRA administration
Broker-distributed employee benefits platform
Funding
People & investors
Leadership
CEO/Founder
Head of Marketing
Senior Director of Sales
Director of Broker Partnerships
Senior Director, Sales and Operations
Founders
Co-founder
Work & culture
Mission-driven, high-ownership, and explicitly in-office in downtown Columbus. Public job posts emphasize directness, curiosity, collaboration, and the appeal of a small team where work has visible impact.
Work style
Onsite
Compensation
Public hiring materials describe Healia as offering competitive pay. One posted SDR role listed a $60K-$75K base salary; broader compensation bands were not publicly disclosed.
Benefits
Health insurance
Dental insurance
Vision insurance
401(k) matching
Flexible time off
Paid parking
Catered lunches
Espresso on tap
Quarterly events
Product & market
Pricing
Employer-paid, enrollment-based pricing with no setup fees or monthly minimums disclosed; the decision-support tool is included at no extra charge when offered with the TCO.
Differentiators
- —Focus on dual-income households and spouse-plan optimization
- —Employer cost reduction without cutting benefits
- —Up to 100% reimbursement of eligible premiums and out-of-pocket costs
- —AI-powered household plan comparison in minutes
- —End-to-end claims and administration handled by Healia
- —No setup fees or monthly minimums disclosed
- —Broker-friendly implementation and year-round support
Technology
TypeScript
React
Next.js
Postgres
AWS
Node.js
Python
HubSpot
HubSpot CRM
Google Sheets
Tableau
Looker
ZoomInfo
LinkedIn Sales Navigator
Heroku
SQL
Customers
Bloomreach
Bethel University
Adswerve
NREMT
Commercial real estate employer (case study)
Healthcare company (case study)
Competitors
Healthee
Angle Health
TrueClaim
Loop Health
Benefitfocus
Scale & contact
Estimated revenue
Approximately $1M ARR (public estimate; GetLatka estimated ARR ~ $990K as of 2025-09-02)
Estimated monthly visits
5K
Traffic estimate as of Jul 2026
Latest news
PRNewswire · Jul 2026
Healia announced $18M in funding, including a $14M Series A led by 111° West Capital, and said it has enabled employers to provide $33M in additional coverage for families since founding.
Axios Pro · Jul 2026
Axios reported the Series A raise and framed Healia as a health-benefits company targeting employer health-cost reduction.
citybiz · Jul 2026
citybiz summarized the $18M financing, product positioning, and expansion plans for sales, engineering, and operations in Columbus.
Healia blog · Jul 2026
Founder Priyang Shah explained why Healia is building in Columbus and emphasized the company’s in-office hiring push across sales, engineering, operations, and leadership.
Jobs and careers at Healia
0 jobs at Healia
No open positions
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