IRL Studios Inc. (doing business as Gym Class) is a 2021 San Francisco-based social VR sports platform that started as a Quest basketball game and expanded into baseball, boxing, football, paintball, soccer, and mobile. It is free-to-play with premium bundles/season passes, has NBA and MLB licensing, and is publicly backed by a16z, Y Combinator, and sports/athlete investors. Public materials do not show a current CEO; Matthew Harris is the co-founder/CEO in earlier materials, while current public leadership centers on Paul Katsen, Justin Hubert, Erik Hazzard, and Pierre-Arjun Dalaya.
Primary product
Gym Class — a social VR sports game/platform for Meta Quest and mobile
Headquarters
2261 Market Street STE 5119, San Francisco, CA 94114, United States
Industry
Mobile Gaming Apps
Sub-industry
VR sports / social VR gaming
Offices
Los Angeles, California, United States
Business model
free-to-play
in-app purchases
premium bundles and season passes
licensing / partnership monetization