AI-powered technology enabler and digital transformer of American…
Public company, workplace, funding, and market signals
GrubMarket is a food technology and B2B eCommerce company that digitally transforms the food supply chain through an integrated stack of wholesale ERP, AI, eCommerce, payments, and direct-to-consumer grocery operations.
Primary product
WholesaleWare and the broader GrubMarket AI / eCommerce software suite
Founded
2014
Headquarters
San Francisco, California, United States
Team size
10,001+
Industry
Technology, Information and Internet
Sub-industry
Food technology / food supply chain software and eCommerce
Offices
Business model
Stage
Series H
Total raised
$631.3M
Latest round
Series H · Feb 2026
Latest amount
$50M
Leadership
Founder, CEO, President
Chief Product Officer
Chief Legal Officer
Arsen Avagyan
Head of Product and Engineering
Jonathan Fu
Head of FP&A
Keith Brewer
Vice President Operations
Investors
Mission-driven and operations-heavy, with public messaging centered on making fresh food more accessible, promoting local food, and building collaborative teams around food-supply-chain modernization and AI.
Compensation
No public salary bands were found. Public compensation signals emphasize equity options plus groceries and standard benefits rather than disclosed pay ranges.
Benefits
Pricing
Combination of wholesale commerce margins, SaaS subscriptions, and platform/service revenue; public pricing details are not disclosed.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$2B-$3B
Estimated monthly visits
29.1K
Traffic estimate as of Jan 2026
The SEC announced settled charges that GrubMarket overstated historical revenues by about $550 million to Series D investors; the company agreed to pay an $8 million civil penalty and a cease-and-desist order without admitting or denying the findings.
SourceGrubMarket completed the acquisition of SPUD, a Canadian online grocery business, expanding its B2C footprint in Western Canada.
SourceGrubMarket confidentially submitted a draft registration statement for a proposed IPO, signaling a potential public-market transition.
SourcePRNewswire · Jul 2026
GrubMarket said it confidentially submitted a draft Form S-1 with the SEC for a proposed public offering of common stock; share count and price range are not yet determined.
PRNewswire · Jul 2026
GrubMarket completed the acquisition of SPUD, expanding its B2C eCommerce footprint in British Columbia and Alberta.
GrubMarket Blog · May 2026
The company released enhancements to WholesaleWare, AI Orders, and Orders IO, underscoring its ERP, AI, and eCommerce strategy.
PRNewswire · Feb 2026
GrubMarket announced a $50 million Series H at a $4.5 billion pre-money valuation led by Future Food Fund with several returning and new investors.
SEC · Jan 2025
The SEC said GrubMarket overstated historical revenues by about $550 million in Series D fundraising materials and settled for an $8 million civil penalty without admitting or denying the findings.
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