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Grofers

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Grofers

grofers.com

Company research

Public company, workplace, funding, and market signals

Updated Aug 16, 2026

Overview

Grofers was an Indian grocery delivery company founded in 2013 that rebranded to Blinkit and pivoted from scheduled grocery delivery to instant/quick commerce. Today the operating brand is Blinkit, which offers doorstep delivery of groceries, essentials, and some non-grocery items in minutes.

Primary product

Instant grocery and essentials delivery (quick commerce)

Founded

2013

Headquarters

Gurgaon / Gurugram, Haryana, India

Team size

8.5K

Industry

Technology, Information and Internet

Sub-industry

Quick commerce / grocery delivery

Offices

Gurgaon, Haryana, India
Gurugram, Haryana, India

Business model

B2C quick commerce marketplace
On-demand grocery and essentials delivery
Retail/fulfillment network operating via dark stores and partner stores

Funding

Stage

Acquired / corporate-backed

Total raised

$1.6B

Latest round

Corporate Round · Mar 2026

Latest amount

$48.8M

Corporate Round

Nov 2025 · Zomato

$67.3M

Series G

Sep 2021 · KTB Ventures

$16.7M

People & investors

Leadership

Albinder Dhindsa

Co-founder / CEO (historical primary executive; current title not fully verified from primary sources in this search)

Saurabh Kumar

Co-founder

Deepinder Goyal

Zomato founder; Blinkit parent company leader through acquisition context

Investors

Abu Dhabi Capital Group
Apoletto Managers
Brand Capital
Capital Investment LLC
DST Global
Euler Capital
Grofers International
Innoven Capital
KTB Asset Management
KTB Private Equity
KTB Ventures
Peak XV Partners
Rahul Ravindra Raj Mehta
SoftBank Group
SoftBank Vision Fund
Sujeet Kumar
Tiger Global
Tiger Global Management
Timesgroup
Trifecta Capital
Yuri Milner
Zomato

Work & culture

Public signals emphasize high ownership, speed, execution, and operations-heavy work. Hiring posts repeatedly mention bias for action, problem-solving, and fast-moving environments.

Compensation

No reliable public compensation bands found in the retrieved primary sources. Hiring posts emphasize roles in operations, store management, and product operations, but not pay ranges.

Product & market

Pricing

Retail product pricing plus delivery/service economics; exact customer pricing logic not publicly detailed in the sources retrieved.

Differentiators

  • —10-minute / instant delivery positioning
  • —Large fulfillment and store network
  • —Quick-commerce pivot from legacy grocery delivery
  • —Strong brand recognition in Indian urban grocery delivery
  • —Backed and later acquired by Zomato/Eternal

Technology

dart
json
dbt
microservices
sql
webpack
gps
scala
databricks
python
github
celery
git
react
tableau
whatsapp
appsheet
packer
redis
huddle

Customers

Consumers in India shopping for groceries, vegetables, emergency supplies, and electronics

Competitors

Swiggy Instamart
Zepto
BigBasket
Amazon local grocery offerings
Flipkart grocery offerings
Dunzo (historically in quick commerce)

Scale & contact

Estimated revenue

Approximately $250M-$300M annual revenue (Exa-linked estimate: $276.1M)

Signals & risks

Acquisition
Jun 2022

Zomato agreed to acquire Blinkit (formerly Grofers) in an all-stock deal; this materially changed ownership and strategy.

Source
Other
Mar 2022

Reports said Blinkit had been struggling to raise funds and was burning significant cash monthly before acquisition talks.

Source
Other
Jun 2022

Reports noted Blinkit had shut many dark stores/warehouses to streamline cash and focus on 10-minute delivery.

Source

Latest news

Blinkit’s New Playbook: Quick Commerce Shifts From Discounts to Profitable Returns and Strong Unit Economics

Fortune India · Jul 2026

Coverage focused on Blinkit’s move toward inventory ownership and stronger unit economics, with management emphasizing returns over discounts.

Blinkit logs Rs 102 crore operating profit in Q1; sees more predictable competitive landscape

The Economic Times · Jul 2026

Blinkit reported operating profitability in Q1, with fast growth in NOV, more stores, and management saying competition remains high but more predictable.

Blinkit powers Eternal’s topline

The Financial Express · Jul 2025

Blinkit’s rapid store expansion and improving margins helped drive Eternal’s topline, while competition stayed intense across quick commerce.

India's Eternal rises as investors bet on Blinkit, shrug off profit drop

Reuters · May 2025

Reuters reported that investor sentiment stayed strong despite a sharp profit drop, because Blinkit’s revenue more than doubled and store count kept rising.

Blinkit gets Rs 1,500-crore cash boost from Zomato

The Economic Times · Feb 2025

Zomato injected Rs 1,500 crore into Blinkit, taking its total post-acquisition support to Rs 4,300 crore, while Blinkit continued to expand amid intense quick-commerce competition.

About usBlogCareersContactEngineering blogLeadershipLinkedIn companyLinkedIn companyPressTeam / about (official site; limited public pages surfaced in search)
SourcesBlinkit official websiteBlinkit LinkedIn company pageReuters on rebrand to BlinkitReuters on Zomato acquisitionZomato shareholder letter / acquisition PDF

Jobs and careers at Grofers

7 jobs at Grofers

Revenue Operations Manager

Remote
Marketing
Remote
1w ago
Remote
Full-time
Apply

Director, Influencer Marketing

Hybrid
Marketing
Hybrid - San Francisco, CA
2w ago
Hybrid
Full-time
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Sr. Sourcing Manager, New Product Introduction

On-site
Operations
San Francisco, CA
1mo ago
On-site
Full-time
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Senior Manager of Research and Development

On-site
Product
San Francisco, CA
2mo ago
On-site
Full-time
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Director of Healthcare Sales | Wholesale & Strategic Channels

Hybrid
Marketing
San Francisco, CA
3mo ago
Hybrid
Full-time
Apply

Director, People

On-site
Human Resources
San Francisco, CA
4mo ago
On-site
Full-time
Apply

Apply for your Dream Job

On-site
San Francisco, CA
7y ago
On-site
Full-time
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