Acquisition
Oct 2023Greentoe announced it had acquired Discount Bandit and planned to integrate its technology and inventory into the marketplace.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Greentoe is a US e-commerce marketplace where shoppers name their price for brand-new electronics, cameras, TVs, appliances, and related goods; authorized retailers privately accept or counter offers, giving the site a reverse-auction style shopping model.
Primary product
Name-your-price e-commerce marketplace for brand-new electronics and appliances
Founded
2012
Headquarters
Burlingame, California, United States
Team size
1-10 employees
Work style
Remote
Industry
Retail
Sub-industry
E-commerce marketplace / consumer electronics marketplace
Offices
Burlingame, California, United States
Mountain View, California, United States
New York, New York, United States
Business model
online marketplace
negotiated pricing / reverse-auction marketplace
Funding
People & investors
Leadership
CEO / Co-Founder
Vice President of Business Development
Director of Sales and Customer Service
Founders
Joe Marrapodi
Co-Founder
Work & culture
Public signals point to a very small, product-led, customer-centric team with a negotiation/retail-disruption culture. No public employee-perks page or detailed benefits package was found.
Work style
Remote
Compensation
No public salary bands, equity policy, or compensation details were found.
Product & market
Pricing
Shoppers submit a target price; authorized retailers privately accept or counter-offer. The marketplace is free to consumers.
Differentiators
- —Name-your-price / reverse-auction shopping
- —Brand-new, warranty-backed products only
- —Authorized retailer network instead of open resale marketplace
- —Private negotiation rather than public price matching
- —Free shipping on most items and a 30-day return policy
- —Mobile apps for iPhone and Android
- —Discount Bandit acquisition broadened inventory and categories
Technology
React
Next.js
TypeScript
Algolia
Google Analytics
Segment
Klaviyo
Google Ads
Impact
Customers
consumers/shoppers
authorized retailers
Competitors
BuyDig
Electronic Express
Value Electronics
B&H Photo
Crutchfield
Sparkbuy
MoneySavingPro
BuildCores
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
178.8K
Traffic estimate as of Jun 2026
Signals & risks
Shutdown
Jun 2023Greentoe's terms say the former Discount Bandit LLC went out of business in June 2023 and that Greentoe/Grow Rich Technologies acquired and licensed select assets.
SourceLatest news
EIN Presswire · Oct 2023
Greentoe said it acquired Discount Bandit to expand its product selection, retailer network, and negotiation technology.
Greentoe · Oct 2023
Official Greentoe announcement that the Discount Bandit acquisition had closed and would be integrated into the name-your-price marketplace.
VentureBeat · Dec 2015
Greentoe expanded its mobile shopping experience to Android, extending its negotiation-based marketplace beyond the web.
TechCrunch · Oct 2014
TechCrunch covered Greentoe's seed financing and its iPhone app for name-your-price shopping.
PR Newswire · Oct 2012
Launch announcement for Greentoe's consumer marketplace and its original electronics-focused product set.
Jobs and careers at Greentoe
0 jobs at Greentoe
No open positions
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