Great Question · May 2026
Competitive market guide positioning Great Question as an all-in-one alternative for customer research, own-customer recruitment, and research operations.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Great Question is an Oakland-based AI-powered UX research platform that helps teams recruit participants, run studies, analyze findings, and store insights in one workflow.
Primary product
All-in-one UX research platform
Founded
2021
Headquarters
Oakland, California, United States
Team size
30-40
Work style
Remote
Industry
Software Development
Sub-industry
UX research software
Offices
Oakland, California, United States (HQ)
Business model
SaaS subscription
per-seat pricing
enterprise custom annual pricing
usage-based participant recruitment credits
Funding
Stage
Series A
Total raised
$15.6M
Latest round
Series A · Nov 2025
Latest amount
$13M
Nov 2025 · Inovia Capital
Feb 2022
Jul 2021 · FundersClub
Mar 2021
People & investors
Leadership
Co-founder & CEO
Co-founder & CTO
Director of Engineering
Director of Strategic Finance
Work & culture
The company emphasizes customer obsession, prioritization, high standards, fun/play, and trust in action; its hiring pages also stress high trust, high agency, collaboration, curiosity, and impact.
Work style
Remote
Compensation
Public job posts signal competitive salary plus equity. One role listed $85k-$110k plus equity; other roles describe competitive salary, equity, medical insurance, education stipends, flexible PTO, and team events.
Benefits
Competitive salary
Equity
Medical insurance
Education stipends
Flexible PTO
Regular team events
Offsites
Virtual gatherings
Product & market
Pricing
Self-serve per-seat pricing with an enterprise custom-annual plan; participant recruitment uses credits / near-cost pass-through pricing in some cases.
Differentiators
- —End-to-end research workflow from recruitment to repository
- —Built-in customer CRM and panel management
- —Own-customer research via Salesforce and Snowflake integrations
- —AI-powered repository and synthesis
- —MCP support for running research from AI tools
- —Free observer seats and enterprise governance controls
- —Transparent public pricing
- —Multiple research methods in one platform
Technology
React
TypeScript
JavaScript
Ruby
Python
PostgreSQL
Redis
Sidekiq
Docker
GitHub
GitHub Actions
Terraform
Datadog
Slack
HubSpot
Salesforce
Mixpanel
Intercom
Zendesk
Stripe
Customers
Canva
Miro
Gusto
ServiceNow
Asana
AppFolio
Brex
Amazon
Intuit
Figma
O'Reilly Media
MainStreet
Competitors
UserTesting
UserZoom
Dovetail
Maze
dscout
Lookback
User Interviews
Qualtrics
Scale & contact
Estimated revenue
~$5M ARR (estimated)
Estimated monthly visits
99.8K
Traffic estimate as of Jun 2026
Latest news
Great Question · May 2026
Expanded MCP capabilities to support full study creation from prompts and added in-person research and anonymous interview features.
Great Question · Apr 2026
Introduced concealed-identity studies, native video calling, and MCP-based workflow updates for research operations.
Great Question · Mar 2026
Highlights automatic study synthesis, broader MCP access, and improved AI research workflows across the repository.
Great Question · Nov 2025
Official Series A announcement: $13M led by Inovia Capital with participation from Y Combinator, January Capital, and Character Capital; the post says the company is using the capital to expand research access and AI-powered features.
Jobs and careers at Great Question
0 jobs at Great Question
No open positions
Check back later for new openings