Layoff
Jul 2022Announced closure of 76 U.S. warehouses and layoffs affecting approximately 1,500 employees as the company pursued profitability.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Aug 5, 2026
Overview
Gopuff (legal entity GoBrands, Inc.) is a private instant-commerce and on-demand convenience-delivery company. It combines a consumer app/web storefront, owned micro-fulfillment centers, inventory, and a hyper-local delivery network to deliver everyday essentials—often in as fast as 15 minutes—in the U.S. and U.K. [Gopuff newsroom](https://www.gopuff.com/newsroom/company-news/gopuff-raises-a-250-million-dollar-funding-round)
Primary product
On-demand delivery of groceries, snacks, beverages, alcohol where permitted, household and cleaning goods, OTC medicine, beauty/wellness, baby and pet products, and other convenience items through the Gopuff app and website; more than 5,000 products are advertised as available for delivery in as fast as 15 minutes.
Founded
2013
Headquarters
537 N. 3rd Street, Philadelphia, Pennsylvania, United States
Team size
Approximately 1,000–2,000 corporate/LinkedIn-listed employees; other public directories report materially higher totals when operations and fulfillment workers are included (approximately 5,000–11,000).
Work style
Hybrid
Industry
Software Development / Retail Technology
Sub-industry
Instant commerce, online convenience and grocery delivery, last-mile logistics
Offices
Philadelphia, Pennsylvania, United States
Aventura, Florida, United States
Boston, Massachusetts, United States
Concord, California, United States
London, England, United Kingdom
New York, New York, United States
San Francisco, California, United States
Funding
Stage
Private, venture-backed, later-stage/growth company
Total raised
$3.7B
Latest round
Later-stage venture round · Nov 2025
Latest amount
$250M
Nov 2025 · Eldridge Industries and Valor Equity Partners
Jul 2021
People & investors
Leadership
Co-Founder & Co-CEO
Co-Founder & Co-CEO
Chief Technology Officer
Matt McBrady
Chief Financial Officer (appointed November 2025)
Work & culture
Public recruiting materials emphasize customer obsession, bias toward shipping, fast iteration, ownership, operational excellence, and data-driven problem solving. Work appears role- and location-dependent, with both hybrid and remote postings. Public employee-review and directory evidence is mixed; the company underwent substantial post-pandemic restructuring.
Work style
Hybrid
Compensation
Public postings show market-based compensation, equity eligibility and discretionary bonuses. Examples include $175,000–$195,000 base for a senior software-engineering role and $118,000–$148,000 for a remote data-engineering role; ranges vary by location, qualifications and role.
Benefits
Medical, dental and vision insurance
401(k) retirement savings plan
HSA/FSA eligibility
Short- and long-term disability insurance
Mental-health benefits
Fitness reimbursement
Flexible PTO
Group life insurance
Employee assistance program
25% employee discount and FAM membership
Equity incentive plan
Discretionary annual cash bonus
Parental leave and employee resource groups
Product & market
Pricing
Product prices plus delivery/service fees; public recruiting material cites a flat delivery charge historically around $2.95, while older public executive profiles cite $1.95. Gopuff also offers the paid FAM membership with member benefits and discounts. Exact fees vary by market, order and promotion.
Differentiators
- —Owned micro-fulfillment centers rather than relying exclusively on third-party retailers
- —Vertically integrated inventory, technology and delivery operations
- —Fast delivery, commonly advertised as approximately 15 minutes
- —Curated convenience assortment available 24/7 in many markets
- —Hyper-local logistics and proprietary ETA, routing and personalization systems
- —FAM membership and growing brand/retail partnerships
- SNAP EBT acceptance and ability to sell regulated products in eligible markets
Scale & contact
Estimated revenue
Approximately $0.7B–$1.2B annually based on third-party estimates; the strongest historical estimate found is approximately $1.2B for 2023, while Growjo estimates approximately $708.2M. Treat as directional, not company-reported.
Estimated monthly visits
4.4M
Traffic estimate as of Jun 2026
Signals & risks
Latest news
Business Wire · Jun 2026
Gopuff launched Go, an AI shopping experience combining xAI/SpaceXAI models, Gopuff order history, real-time signals and its fulfillment network.
Business Wire · Apr 2026
The former Starbucks CEO joined Gopuff’s board during a period the company described as renewed momentum.
Business of Apps · Jan 2026
Third-party estimates put 2023 revenue at approximately $1.2B, down from approximately $1.55B in 2022.
Gopuff newsroom · Nov 2025
Gopuff announced $250M in new funding, appointed Matt McBrady CFO, and cited record revenue and contribution profit.
Open Positions
806 jobs at Gopuff
Junior Operations Supervisor
On-site
Gopuff EU - Field Operations
Leeds, England
1d ago
On-site
Full-time