Gopuff

Company research

Public company, workplace, funding, and market signals

Updated Aug 5, 2026

Overview

Gopuff (legal entity GoBrands, Inc.) is a private instant-commerce and on-demand convenience-delivery company. It combines a consumer app/web storefront, owned micro-fulfillment centers, inventory, and a hyper-local delivery network to deliver everyday essentials—often in as fast as 15 minutes—in the U.S. and U.K. [Gopuff newsroom](https://www.gopuff.com/newsroom/company-news/gopuff-raises-a-250-million-dollar-funding-round)

Primary product

On-demand delivery of groceries, snacks, beverages, alcohol where permitted, household and cleaning goods, OTC medicine, beauty/wellness, baby and pet products, and other convenience items through the Gopuff app and website; more than 5,000 products are advertised as available for delivery in as fast as 15 minutes.

Founded

2013

Headquarters

537 N. 3rd Street, Philadelphia, Pennsylvania, United States

Team size

Approximately 1,000–2,000 corporate/LinkedIn-listed employees; other public directories report materially higher totals when operations and fulfillment workers are included (approximately 5,000–11,000).

Work style

Hybrid

Industry

Software Development / Retail Technology

Sub-industry

Instant commerce, online convenience and grocery delivery, last-mile logistics

Offices

Philadelphia, Pennsylvania, United States

Aventura, Florida, United States

Boston, Massachusetts, United States

Concord, California, United States

London, England, United Kingdom

New York, New York, United States

San Francisco, California, United States

Seattle, Washington, United States

Washington, D.C., United States

Business model

Direct-to-consumer e-commerce and delivery

Vertically integrated inventory and micro-fulfillment

Delivery fees and product margin

FAM paid membership/subscription

Brand partnerships and retail media/advertising

Alcohol and specialty retail through BevMo! and related businesses

Funding

Stage

Private, venture-backed, later-stage/growth company

Total raised

$3.7B

Latest round

Later-stage venture round · Nov 2025

Latest amount

$250M

Later-stage venture round

Nov 2025 · Eldridge Industries and Valor Equity Partners

$250M

Series H

Jul 2021

Series G

Mar 2021

$1.2B

Series F

Oct 2020 · Accel and D1 Capital Partners

$380M

Series E1

Aug 2019 · SoftBank

$750M

Series D / venture round

Nov 2018

$108M

Series A

Jan 2016

$8.3M

Seed/early venture

Later-stage venture / secondary transactions

People & investors

Leadership

Yakir Gola

Co-Founder & Co-CEO

Rafael Ilishayev

Co-Founder & Co-CEO

Sree Kotay

Chief Technology Officer

Matt McBrady

Chief Financial Officer (appointed November 2025)

Rekha Singh

Senior Vice President of Engineering, Analytics and Data Science

Howard Schultz

Board Director (appointed April 2026)

Betsy Atkins

Independent Board Director

Investors

Fidelity Management & Research

Valor Equity Partners

Yakir Gabay

Work & culture

Public recruiting materials emphasize customer obsession, bias toward shipping, fast iteration, ownership, operational excellence, and data-driven problem solving. Work appears role- and location-dependent, with both hybrid and remote postings. Public employee-review and directory evidence is mixed; the company underwent substantial post-pandemic restructuring.

Work style

Hybrid

Compensation

Public postings show market-based compensation, equity eligibility and discretionary bonuses. Examples include $175,000–$195,000 base for a senior software-engineering role and $118,000–$148,000 for a remote data-engineering role; ranges vary by location, qualifications and role.

Benefits

Medical, dental and vision insurance

401(k) retirement savings plan

HSA/FSA eligibility

Short- and long-term disability insurance

Mental-health benefits

Fitness reimbursement

Flexible PTO

Group life insurance

Employee assistance program

25% employee discount and FAM membership

Equity incentive plan

Discretionary annual cash bonus

Parental leave and employee resource groups

Product & market

Pricing

Product prices plus delivery/service fees; public recruiting material cites a flat delivery charge historically around $2.95, while older public executive profiles cite $1.95. Gopuff also offers the paid FAM membership with member benefits and discounts. Exact fees vary by market, order and promotion.

Differentiators

—Owned micro-fulfillment centers rather than relying exclusively on third-party retailers
—Vertically integrated inventory, technology and delivery operations
—Fast delivery, commonly advertised as approximately 15 minutes
—Curated convenience assortment available 24/7 in many markets
—Hyper-local logistics and proprietary ETA, routing and personalization systems
—FAM membership and growing brand/retail partnerships
—SNAP EBT acceptance and ability to sell regulated products in eligible markets

Technology

Python

TypeScript

Java

JavaScript

Node.js

React

PostgreSQL

Redis

SQL

Spark

dbt

Kafka

Flink

Kinesis

Snowflake

BigQuery

Databricks

Dagster

Airflow

Customers

Consumers seeking immediate groceries and convenience items

Households buying food, drinks, cleaning and home products

Alcohol customers where legally permitted

Brands using Gopuff distribution and partnerships

Starbucks

Disney

Amazon

Tom Brady / branded consumer-product partners

SNAP EBT customers

Competitors

Instacart

DoorDash

Uber Eats

Walmart Grocery

Amazon Fresh

Getir

Gorillas

GoPuff/BevMo! specialty retail competitors

Convenience-store chains with delivery

Scale & contact

Estimated revenue

Approximately $0.7B–$1.2B annually based on third-party estimates; the strongest historical estimate found is approximately $1.2B for 2023, while Growjo estimates approximately $708.2M. Treat as directional, not company-reported.

Estimated monthly visits

4.4M

Traffic estimate as of Jun 2026

Signals & risks

Layoff

Jul 2022

Announced closure of 76 U.S. warehouses and layoffs affecting approximately 1,500 employees as the company pursued profitability.

Source

Layoff

Oct 2022

Reported additional layoffs of approximately 250 employees.

Source

Layoff

Mar 2023

Reported a further reduction of approximately 2% of staff, or about 100 employees; Uber couriers were also reportedly handling a portion of orders.

Source

Layoff

Jan 2024

Reported layoffs of approximately 600 employees, about 6% of global staff, in a continuing effort to reach positive cash flow.

Source

Acquisition

Nov 2020

Acquired BevMo! for a reported $350 million, expanding alcohol and specialty retail operations.

Source

Acquisition

May 2021

Acquired UK food-delivery service Fancy.

Source

Acquisition

Jun 2021

Acquired Liquor Barn and RideOS; RideOS transaction was reported at approximately $115 million.

Source

Other

Jan 2023

Estimated revenue fell to approximately $1.2 billion, down about 20% year over year, according to third-party estimates.

Source

Latest news

Gopuff and SpaceXAI launch Go, an AI-powered personal shopping assistant

Business Wire · Jun 2026

Gopuff launched Go, an AI shopping experience combining xAI/SpaceXAI models, Gopuff order history, real-time signals and its fulfillment network.

Howard Schultz joins Gopuff’s board of directors

Business Wire · Apr 2026

The former Starbucks CEO joined Gopuff’s board during a period the company described as renewed momentum.

Gopuff revenue and usage statistics

Business of Apps · Jan 2026

Third-party estimates put 2023 revenue at approximately $1.2B, down from approximately $1.55B in 2022.

Gopuff raises a $250 million funding round led by Eldridge Industries

Gopuff newsroom · Nov 2025

Gopuff announced $250M in new funding, appointed Matt McBrady CFO, and cited record revenue and contribution profit.

Gopuff careers, perks and culture

Built In

Directory coverage describes hybrid work, offices, benefits, technology and a larger employee count that likely includes operations personnel.

Jobs and careers at Gopuff

784 jobs at Gopuff

Operations Associate

On-site

Gopuff EU - Field Operations

Wandsworth, London, England

1d ago

On-site

Full-time