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goodfin

goodfin logo

goodfin

Building the next generation of wealth

goodfin.com
HQ: San Francisco, CA, USA
1-10
Fintech

Company research

Public company, workplace, funding, and market signals

Updated Jul 29, 2026

Overview

Goodfin is a San Francisco-based AI-native private-markets wealth platform that gives investors membership-based access to curated pre-IPO and alternative investments, powered by its Goodfin Go agent system.

Primary product

Goodfin Go — an AI-native private-market investing and research platform for pre-IPO and alternative assets

Founded

2022

Headquarters

San Francisco, CA, United States

Team size

11-50

Work style

Flexible

Industry

Financial Services

Sub-industry

Wealth technology / private-market investing

Offices

San Francisco, CA
Santa Monica, CA

Business model

membership-based access to private investments
deal / transaction fees
fund and SPV vehicles
community and partnership monetization

Funding

Stage

Seed

Total raised

$500K

Latest round

Seed · Apr 2022

Latest amount

$500K

Seed

Apr 2022 · Y Combinator

$500K

People & investors

Leadership

Anna Joo Fee

Co-Founder & CEO

Mario Sundar

Head of Marketing and Public Relations

Mika Arai Belle

Head of Memberships & Partnerships

Sreesh Reddy

Investment Partner

Devansh Baid

Business Operations Lead

Founders

Shilpi Nayak

Co-founder & CTO (Jan 2024-May 2026)

Investors

Angel investors
Eight Capital Group
Goodwater Capital
Launch Lab X
Perpetua Investment Group
Phoenix Fund
Taiwan Global Angels
Y Combinator

Work & culture

Selective, mission-driven, AI-native, and community-oriented; emphasizes trusted relationships, personalized investing, and human-guided financial decisions.

Work style

Flexible

Compensation

Public job posts mention competitive compensation, meaningful equity, and high-impact early-stage ownership; one posting explicitly states US citizen/visa only, but company-wide sponsorship policy is not public.

Benefits

competitive compensation
meaningful equity
high-ownership early-stage work
work on production AI systems for financial decisions

Product & market

Pricing

Annual membership tiers (Community, Premium, Reserve) plus deal fees; Premium/Reserve unlock reduced or waived fees and select no-minimum access.

Differentiators

  • —AI-native agentic research and execution workflow
  • —30+ specialist agents behind Goodfin Go
  • —curated access to pre-IPO private-market opportunities
  • —QSBS-focused venture fund / tax-optimized access
  • —community-driven deal flow and networking
  • —select no-minimum investments for members
  • —research and reasoning positioned around CFA Level III-caliber analysis

Technology

OpenAI
Python
TypeScript
React
React Native
AWS Lambda
Webflow
Figma
MLOps
Tailwind CSS
Stripe
GitHub
GitHub Actions
JavaScript
LangGraph

Customers

accredited investors
non-accredited investors (Community tier)
high-net-worth individuals
founders
angel investors
fund managers
family offices
wealth advisors
banks
RIAs

Competitors

Arta Financial
Yieldstreet
Forge Global
EquityZen
Percent
Gridline
Destiny XYZ
private-market access via wirehouses and brokerages

Scale & contact

Estimated revenue

approximately $35M annual revenue (estimated ARR, 2024)

Estimated monthly visits

6K

Traffic estimate as of Jul 2026

hello@goodfin.com(424) 322-1468

Latest news

GOODFIN UNVEILS QUALIFIED SMALL BUSINESS STOCK (QSBS) FUND FOR VENTURE INVESTING TARGETING 0% FEDERAL CAPITAL GAINS TAX

PRNewswire · Jul 2026

Goodfin launched the QSBS Venture Fund, a tax-optimized private-market product for accredited investors, and positioned it as part of its agentic wealth platform.

Inc. Names Anna Joo Fee to the 2026 Female Founders 500 List

PRNewswire · Mar 2026

Inc. recognized Goodfin founder and CEO Anna Joo Fee for leadership and growth.

Personal Investment Pain Point Sparks Idea for Fast-Growing Wealth Tech Firm Goodfin

A-Team Insight · Mar 2026

Profile of Goodfin’s rapid growth, AI-native platform, customers, and use of private-market data sources.

Goodfin Launches Go, AI Agents for Private Markets

WealthManagement · Feb 2026

Covered Goodfin Go’s launch, the company’s 30+ agent system, membership pricing, user growth, and competitor set.

Goodfin and NYU Stern Professor Srikanth Jagabathula Release Landmark Study Showing AI Models Perform at a Level Above and Beyond the CFA Level III Exam Standards

PRNewswire · Sep 2025

Goodfin publicized its CFA Level III AI-reasoning study with NYU Stern, reinforcing its research-driven positioning.

Blog / Goodfin IndexCareersCompany LinkedInContact usEventsFounder's noteGitHub orgHomepageMembershipX account
SourcesHomepageMembershipContact usPre-IPOGoodfin Index blogCareersCompany LinkedInGitHub orgX accountFounder's noteEventsGuildPRNewswire QSBS fund launchWealthManagement Go launchGetLatka revenue profileLinkedIn Anna Joo FeeLinkedIn Shilpi Nayak

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