Layoff
Aug 2015Good Eggs shut down operations outside San Francisco and laid off nearly 140 employees after earlier cuts in the year as it retrenched to its core market.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Good Eggs is a California-based online grocery marketplace focused on locally sourced, high-quality groceries and meal solutions. It was founded in 2011, has been acquired by GrubMarket, and serves consumers in the Bay Area, Los Angeles, and beyond through a curated assortment of groceries, meal kits, wine/beer/spirits, and home essentials.
Primary product
Organic grocery delivery marketplace
Founded
2011
Headquarters
Oakland, California, United States
Team size
51-200
Industry
Food & Beverages
Sub-industry
Online grocery delivery
Offices
2000 Maritime St, Oakland, CA 94607
985 3rd St, Oakland, CA 94607
901 Rankin St, San Francisco, CA 94124
Business model
online grocery marketplace
same-day local delivery
meal kits
curated ecommerce
subscription/membership
ship-to-home retail for select products
Funding
Stage
acquired
Total raised
$201.5M
Latest round
Acquisition by GrubMarket · Aug 2024
Mar 2023 · Glade Brook Capital
May 2022
Aug 2021
Feb 2021 · Glade Brook Capital Partners
Nov 2020
May 2018 · Benchmark
Jul 2016 · Index Ventures
Sep 2014 · Index Ventures
Sep 2013 · Sequoia Capital
Aug 2011 · Harrison Metal
People & investors
Leadership
Chief Executive Officer
Chief Operating Officer
Head of Growth & Marketing
Sukru Gurleyen
Head of Operations
Head of Purchasing & Customer Success
Work & culture
Mission-driven and values-led, with an emphasis on local sourcing, sustainability, and building a better food system. Publicly stated values include Drive & Execution, Fearless Innovation, Authenticity, Curiosity, and Unity. The company also has a visible engineering/open-source culture.
Compensation
Public career materials say Good Eggs offers competitive compensation and equity for all employees, but no public salary bands or visa policy were found.
Benefits
company-assisted health coverage
disability insurance
life insurance
competitive time off
generous parental leave
employee discounts
401k program
equity for all employees
mileage reimbursement for drivers
unpaid sabbatical after two years
Product & market
Pricing
A retail grocery marketplace model with item-level pricing, meal-kit pricing, and membership/subscription options such as Subscribe & Save and join-membership offers.
Differentiators
- —locally sourced assortment
- —high quality / strict sourcing standards
- —same-day delivery
- —reusable packaging pickup
- —meal kits and prepared foods
- —sustainability and food-system mission
- —Bay Area and Southern California focus
- —curated selection of groceries and home essentials
Technology
harvest
amplitude
python
sql
tableau
looker
netsuite
google workspace
braze
klaviyo
slack
swift
nodejs
docker
github
mongodb
terraform
figma
adobe creative suite
google ads
Customers
California households
Bay Area households
Los Angeles households
sustainability-minded consumers
families seeking locally sourced groceries
shoppers buying meal kits and prepared foods
nationwide customers for select shipped products
Competitors
GrubMarket
Instacart
Scale & contact
Estimated revenue
$100M-$150M
Estimated monthly visits
101.5K
Traffic estimate as of Jun 2026
Signals & risks
Latest news
The Source · Jan 2026
Company blog post outlining the retailer’s view of 2026 food trends, including protein, gut health, indulgence, and globally inspired flavors.
The Source · Dec 2025
Year-end company blog post highlighting local sourcing, community events, and impact messaging.
The Source · Oct 2025
Company blog post describing food recovery work, SNAP-related concerns, and local food-security partnerships.
PR Newswire / GrubMarket · Aug 2024
Official acquisition announcement confirming Good Eggs was acquired by GrubMarket and that operations continue under the GrubMarket umbrella.
TechCrunch · Aug 2024
Independent report on the acquisition, including context on valuation, leadership transition, and sector consolidation.
Jobs and careers at Good Eggs
0 jobs at Good Eggs
No open positions
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