GOAT Group

Platform for the greatest products from the past, present and future.

goat.com

HQ: Los Angeles, CA, USA

Consumer

Company research

Public company, workplace, funding, and market signals

Updated Aug 16, 2026

Overview

GOAT Group is a Los Angeles-based private commerce platform for authentic sneakers, apparel, and accessories. It operates multiple consumer-facing brands including GOAT, Flight Club, Grailed, Sneakers.com, and alias.

Primary product

Authenticated resale marketplace for sneakers, apparel, and accessories

Headquarters

Los Angeles, California, United States

Team size

465

Industry

Technology, Information and Internet

Sub-industry

Consumer marketplace / resale commerce

Offices

Los Angeles, California, United States (HQ)

New York, New York, United States

Culver City, California, United States

Shanghai, Shanghai, China

Business model

marketplace

resale commerce

commission/transaction fees

direct retail

Funding

Stage

private

Total raised

$492.7M

Series F

Jun 2021 · Park West Asset Management

$195M

Series B

Feb 2017 · Accel

$25M

Seed Round

Jan 2017

Series A

Aug 2016 · Matrix

$5M

People & investors

Leadership

Eddy Lu

CEO

Daishin Sugano

Co-founder / CPO

Yunah Lee

COO

Investors

Work & culture

Publicly visible signals suggest a consumer-tech retail operator with a sizable distributed workforce and hiring across operations, software, and authentication roles. Exa also surfaced a warning on the company page about fraudulent job offers and directing applicants to the official careers page.

Compensation

Public salary signals visible in Exa include roles such as Performance Marketing Specialist ($81,815/year), Authentication Specialist ($57,199/year), and Quality Assurance ($57,495/year).

Product & market

Pricing

Marketplace commissions and fees on transactions; direct retail for select inventory.

Differentiators

—Authentication-centric marketplace positioning
—Multiple complementary brands under one group
—Global buyer community across 170 countries
—Combination of resale marketplace and owned retail experiences via Flight Club

Technology

cloudflare

adobe

javascript

charles proxy

freshworks

jamf

wechat

weibo

tableau

mparticle

microsoft excel

shippo

algolia

postman

tiktok

react

google docs

kubernetes

jetpack

looker

Customers

Consumers buying authenticated sneakers, apparel, and accessories

Sneaker collectors and resale buyers/sellers

Streetwear and fashion resale customers

Competitors

StockX

eBay

Farfetch

The RealReal

Vestiaire Collective

Scale & contact

Estimated revenue

~$250M-$500M annual revenue (Exa surfaced annual revenue of $375M)

Estimated monthly visits

16.2K

Traffic estimate as of Jun 2026

Signals & risks

Other

Exa surfaced a fraud warning on the company page about fake job offers impersonating GOAT Group and directing candidates to apply only through the official careers page.

Source