Business management platform for beauty professionals.
Public company, workplace, funding, and market signals
Updated Aug 2, 2026
GlossGenius is a New York-founded vertical SaaS and fintech company for appointment-based service businesses. Its flagship product helps salons, spas, medspas and other local service operators run booking, payments, POS, marketing, CRM, staff, inventory and analytics in one system. On July 21, 2026, the company rebranded its corporate identity as Genius AI while retaining GlossGenius as a flagship product and expanding toward agentic AI for the broader in-person service economy.
Primary product
GlossGenius: an all-in-one booking, payments, POS and business-management platform, now complemented by AI/agentic products such as Reception.
Founded
2016
Headquarters
New York, New York, United States
Team size
300–413
Work style
Flexible
Industry
Software Development / Vertical SaaS and fintech
Sub-industry
Beauty, wellness, health and local-service business management software
Offices
Business model
Stage
Series D; private venture-backed unicorn
Total raised
$125M
Latest round
Series D · Jul 2026
Latest amount
$44M
Jul 2026 · Lux Capital
Jul 2023 · L Catterton
Sep 2022 · Imaginary Ventures and Bessemer Venture Partners
Nov 2021 · Bessemer Venture Partners
Sep 2015
Jan 2015 · Right Side Capital Management
Jan 2015 · Techstars
Leadership
CEO & Co-founder
Chief Business Officer & Co-founder
Chief Technology Officer
Chief Revenue Officer
Senior Director of Product Management
Director of Engineering
Head of Finance
Senior Director, Product Marketing
VP Growth
Founders
Karim Butt
Co-Founder & CTO
Investors
Public careers and employee materials describe a scrappy, high-ambition, customer-obsessed and AI-first culture with urgency, ownership, rapid iteration, inclusive collaboration, continuous learning, tech talks and hackathons. The careers page also cautions that roles expand, priorities shift and work can be intense around ambiguous problems. Work is location-dependent: some roles are remote, while New York and San Francisco roles are generally hybrid, commonly requiring about 3–4 days per week in office.
Work style
Flexible
Visa sponsorship
Yes
Compensation
Public job postings show, for example, San Francisco software-engineering base pay of approximately $150,000–$230,000+ plus target equity and benefits. Department of Labor-derived records show 13 H-1B LCAs as of April 2026, with a reported median sponsored salary of $179,000; sponsorship is role- and location-dependent, not guaranteed.
Benefits
Pricing
14-day free trial; subscription tiers publicly shown from $24/month Standard, $48/month Gold and higher tiers including $148/month Platinum and up to $298/month for Practice Advanced; payment processing is a flat 2.6% per transaction, with payroll and other add-ons priced separately.
Differentiators
Technology
Customers
Competitors
Estimated revenue
Approximately $100M–$250M; recent reporting says annual revenue is approaching $200M, but this is an estimate/reporting signal rather than audited public financial disclosure.
Estimated monthly visits
12M
Traffic estimate as of Jun 2026
The company rebranded from GlossGenius to Genius AI and expanded beyond beauty and wellness into a broader agentic-AI platform for in-person service businesses. This is a strategic transition and product/category risk, although the company remains active, hiring and recently raised capital.
SourceGenius AI · Jul 2026
Company announcement introducing the Genius AI name, Series D and investors; says total capital raised exceeds $125M and GlossGenius remains a flagship product.
Fortune · Jul 2026
Reports the $44M Series D, $1.15B valuation and expansion from salon software into AI operations for the wider in-person service economy.
Fortune / EZ Newswire · Jul 2026
Press release reports $44M Series D led by Lux Capital, participation from Bessemer, Imaginary, L Catterton Growth, 2048 and StepStone, and total capital above $125M.
WWD · Jul 2023
Reported the $28M Series C led by L Catterton at a $510M valuation, with participation from Bessemer Venture Partners and Imaginary Ventures.
TechCrunch · Jul 2023
Coverage of the Series C led by L Catterton at a $510M valuation and approximately $70M total raised at that time.
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