GetYourGuide

Company research

Public company, workplace, funding, and market signals

Updated Aug 5, 2026

Overview

GetYourGuide is a Berlin-based travel-technology marketplace connecting travelers with local suppliers to discover and book tours, attractions, tickets, day trips, classes, and other travel experiences worldwide. The company says its marketplace exceeded 50,000 supply partners, 200,000 experiences, and 18,000 destinations by 2026.

Primary product

Consumer and supplier marketplace for discovering and booking travel experiences, including tours, activities, attraction tickets, and destination experiences.

Founded

2009

Headquarters

Berlin, Germany

Team size

1,000–1,500; third-party estimates range from approximately 1,170 to 1,410 in 2026

Work style

Hybrid

Industry

Travel technology / software development

Sub-industry

Online travel marketplace for tours, activities, and experiences

Offices

Berlin, Germany (global headquarters)

Zurich, Switzerland

Rome, Italy

New York, United States

San Francisco, United States

London, United Kingdom

Paris, France

Amsterdam, Netherlands

Barcelona, Spain

Bangkok, Thailand

Business model

Two-sided marketplace

Commission or booking-fee model on experience transactions

Supplier software and distribution platform

B2C online booking

B2B partnerships and travel distribution

Funding

Stage

Late-stage private / post-Series F; profitable and self-funding growth reported for 2025

Total raised

$1.1B

Latest round

Series F / Series F-II · May 2023

Latest amount

$194M

Conventional debt facility

Jun 2023

$109M

Series F

May 2023 · Blue Pool Capital

$194M

Grant / prize money

Jan 2022 · European Union

$13.6M

Series E

May 2019 · SoftBank Vision Fund

$484M

Series D

Nov 2017

$75M

Series C

Nov 2015 · KKR

$50M

Series B

Jul 2014

$25M

Series A extension

Jan 2013

$4.5M

Series A

Jan 2013 · Spark Capital / Highland Capital Partners

$14M

Seed

Mar 2012

$2M

People & investors

Leadership

Johannes Reck

Co-founder and Chief Executive Officer

Tao Tao

Co-founder and Chief Operating Officer

Rob Rekrutiak

Chief Product Officer (appointed March 2026)

Ameet Ranadive

Chief Product Officer (earlier public careers material)

Founders

Martin Sieber

Co-founder

Pascal Mathis

Co-founder

Tobias Rein

Co-founder

Investors

Highland Capital Partners

Work & culture

Public careers material describes an in-person-first, collaborative and cross-functional culture with office connection three days weekly, optional home focus time, autonomy, small teams, guilds, regular technical meetups, two-day hackathons every two months, and a strong customer-first and experimentation orientation.

Work style

Hybrid

Visa sponsorship

Limited

Compensation

Public job postings signal virtual equity, pension contributions, referral bonuses and location-specific benefits. Specific salary bands were not established from the reviewed public sources.

Benefits

Virtual shares

Pension contributions

Transport allowance / Deutschlandticket

25 vacation days, increasing to 28 in Berlin postings

30 telecommuting days per year

€1,000 annual training budget

Language-course reimbursement

10 days paid educational leave every two years

Mental-wellbeing service via nilo.health

In-house gym, fitness classes, and flu shots

Weekly catered meals

Annual company summit

Discounts on GetYourGuide activities

Product & market

Pricing

Generally free for travelers to browse; travelers pay the listed experience price at booking. GetYourGuide monetizes primarily through supplier commissions / transaction economics; exact commission rates are not publicly established.

Differentiators

—Large curated global supply catalog
—Exclusive or skip-the-line access to major attractions
—Strong consumer brand and discovery experience
—Global multilingual marketplace and local supply network
—Reviews, ranking, recommendations and AI-assisted discovery
—Supplier tools that help local operators market and distribute experiences
—Ability to aggregate fragmented offline tours and activities

Technology

Kotlin

PHP

TypeScript

GraphQL

Spring Boot

PostgreSQL

MySQL

Apache Kafka

Elasticsearch

Kubernetes

Docker

Istio

Databricks

dbt

Jupyter

NumPy

spaCy

MLOps

Machine learning / recommendation and ranking systems

OpenAI / generative AI

Customers

Travelers booking activities and attractions

Tourists and local explorers

50,000+ activity and experience suppliers

Tour operators and local guides

Travel-industry distribution and strategic partners

Competitors

Viator / Tripadvisor

Airbnb Experiences

Klook

Headout

Tiqets

Peek

Musement

GetYourGuide-like local tour marketplaces

Scale & contact

Estimated revenue

Approximately €1.0–€1.2 billion annual revenue / last-twelve-month sales, based on company and press statements for 2025; older third-party company-profile estimates of €83 million appear stale or use a different accounting perimeter.

Signals & risks

Layoff

Oct 2020

GetYourGuide announced staff reductions during the COVID-19 collapse in travel demand.

Source

Layoff

Mar 2026

A third-party layoff tracker reported 100 confirmed Germany layoffs; public primary-source confirmation and scope were not established.

Source

Other

Apr 2025

The Italian Competition Authority reportedly fined GetYourGuide in relation to Colosseum ticket-resale practices; this is a regulatory/reputational signal rather than a shutdown or acquisition.

Source

Latest news

GetYourGuide reports strong first-half 2026 momentum

GetYourGuide Press Center · Jul 2026

The company reported more than 18 million H1 bookings, 27% year-over-year GMV growth, 34% North American GMV growth, and improving profitability.

GetYourGuide launches Book Forward to It global campaign

GetYourGuide Press Center · Mar 2026

A global 2026 campaign launched across the US, UK, France and Germany, following the company's profitability and growth milestone.

GetYourGuide appoints Rob Rekrutiak as Chief Product Officer

GetYourGuide Press Center · Mar 2026

Rob Rekrutiak joined from senior product roles at Google, Lyft and Gojek to lead AI-enabled product and platform development.

GetYourGuide reports FY2025 profitability and €1B+ revenue

GetYourGuide Press Center · Jan 2026

The CEO stated FY2025 exceeded €1 billion revenue, €4 billion+ GMV and 33 million experiences booked.

GetYourGuide reaches profitability and approaches €1 billion revenue

GetYourGuide Press Center · Oct 2025

The company reported adjusted EBITDA profitability for the preceding year, revenue approaching €1 billion, a 30% year-over-year Q3 GMV increase, and 10 million experiences booked in Q3.

Jobs and careers at GetYourGuide

53 jobs at GetYourGuide

People Operations Specialist APAC

On-site

People

Bangkok; THA

1d ago

On-site

Full-time