ABC Fitness · Oct 2025
ABC Fitness said it is partnering with Gainful to integrate personalized protein, hydration and pre-workout products into the ABC Trainerize ecosystem, including an affiliate program for coaches.
Company research
Public company, workplace, funding, and market signals
Overview
Gainful is a New York-based personalized performance nutrition brand that sells clean, customizable supplements—especially protein, hydration, pre-workout and performance boosts—through a subscription-led DTC model plus retail and partner channels. Its positioning centers on a quiz-based personalization flow, flavor packets, and registered-dietitian support.
Primary product
Personalized protein powder and supplement bundles with flavor packets
Founded
2017
Headquarters
New York, United States
Team size
11-50
Industry
Wellness and Fitness Services
Sub-industry
Personalized performance nutrition / nutraceuticals
Offices
New York, United States
Business model
subscription e-commerce
direct-to-consumer
retail distribution
partner / affiliate programs
Funding
Stage
Series B
Total raised
$26.3M
Latest round
Series B · Sep 2024
Latest amount
$18M
People & investors
Leadership
Founder & CEO
Sales Director
Scientific Advisor
Founders
Co-Founder
Work & culture
Founder-led, science-backed, customer-obsessed brand culture; public messaging emphasizes personalization, clean ingredients, registered-dietitian support, and building products that help people feel and perform their best.
Product & market
Pricing
Subscription e-commerce; official site advertises 25% savings when subscribing, with additional retail and partner-channel sales.
Differentiators
- —quiz-based personalization
- —seven distinct protein blends
- —unflavored protein base plus daily flavor packets
- —1:1 registered dietitian support
- —clinically studied ingredients in limited formulas
- —NSF-certified cGMP manufacturing and third-party testing
- —no artificial flavors, sweeteners, dyes, fillers, soy or gluten
Technology
Shopify
Shopify Plus
Recharge
Klaviyo
Cloudflare
AWS
Amazon S3
Black Crow
Converge
Google Analytics
QuickBooks
Google Ads
TikTok
Meta/Facebook Ads
Canva
Figma
Sketch
Customers
consumers seeking personalized nutrition
fitness enthusiasts
athletes and HYROX racers
Target shoppers
Chelsea Piers Fitness members
Eden GLP-1 users
trainers and coaches using ABC Trainerize
Competitors
Thorne
Thesis
Panaceutics
Ritual
Persona
Care/of
Scale & contact
Estimated revenue
Approximately $9M ARR (third-party estimate)
Estimated monthly visits
100.7K
Traffic estimate as of Jul 2026
Latest news
PR Newswire / Eden · Aug 2025
Gainful and Eden announced a GLP-1 nutrition partnership pairing licensed-provider treatment with Gainful supplement bundles, quiz-based onboarding and dietitian support.
Fitt Insider · May 2025
Gainful expanded into in-gym and café placement at Chelsea Piers Fitness, marking a move beyond DTC into experiential retail.
PR Newswire / Recharge · Nov 2024
Gainful migrated its subscription business to Recharge to improve retention, bundles and subscriber management while keeping personalization central.
Private Capital Journal · Sep 2024
Gainful closed a Series B round led by District Ventures Capital, with BrandProject and Round13 Capital also participating.
Jobs and careers at Gainful
0 jobs at Gainful
No open positions
Check back later for new openings