Future

Company research

Public company, workplace, funding, and market signals

Updated Jul 29, 2026

Overview

Future is a San Francisco-based personalized coaching company that sells 1-on-1 digital personal training through an app, pairing members with expert coaches and wearable-device integrations.

Primary product

Custom 1-on-1 personal training app

Founded

2017

Headquarters

San Francisco, California, United States

Team size

150-200

Work style

Remote

Industry

Wellness and Fitness Services

Sub-industry

Digital fitness coaching / personal training

Offices

548 Market St, PMB 50233, San Francisco, CA 94104-5401, USA

301 Main St Unit 23H, San Francisco, CA 94105-5045, USA

Business model

subscription

direct-to-consumer mobile app

Funding

Stage

Series C

Total raised

$113.5M

Latest round

Series C · Feb 2022

Latest amount

$75M

Series C

Feb 2022 · SC.Holdings and Trustbridge Partners

$75M

Series B

Oct 2020 · Trustbridge Partners

$24M

Series A

May 2019 · Kleiner Perkins

$8.5M

Seed

$3M

People & investors

Leadership

Ali Jafari

Chief Executive Officer

Meredith J. Harris

Chief Product and Technology Officer

Kathleen Tampoya

Vice President, People and Talent

Jeff Lynn

Vice President, Finance

Natalie Jones

Vice President, Strategic Initiatives

Richard Rosenblatt

Co-Founder and Executive Chairman

Tom Brady

Co-Chairman of the Board

Dillon Rosenblatt

Member, Board of Directors

Founders

Justin Santamaria

Co-founder & CTO

Rishi Mandal

Co-founder; former CEO; advisor

Investors

Work & culture

Remote-first, mission-driven, and partnership-oriented, with a high-velocity/high-intensity hiring culture and values centered on Embrace the Journey, Go the Extra Mile, Raise the Bar, Stronger Together, and Sweat the Details.

Work style

Remote

Compensation

Public job postings show roughly $100k-$185k in base pay depending on role and location, including NYC software engineer ranges around $150k-$185k, NYC data scientist ranges around $100k-$140k, Toronto ranges around CAD $110k-$155k for data science and CAD $120k-$140k for engineering. Some postings also state candidates must already have authorization to work in Canada without sponsorship.

Benefits

Medical, dental, and vision coverage

Wellness stipend

10 free annual therapy sessions

Professional development stipend

401(k) plan

Life and disability insurance

12 weeks paid parenting/family leave

Free Future membership

Friends-and-family discount

Home office setup stipend

Wi-Fi reimbursement

Co-working spaces around the country

Product & market

Pricing

Subscription membership; public pricing shows $50 first month then $199/month, with monthly and discounted multi-month plans available.

Differentiators

—Dedicated 1-on-1 coach instead of pre-recorded classes
—Custom weekly training plans tailored to goals, schedule, equipment, and injuries
—Unlimited coach messaging and accountability
—Wearable integration with Apple Watch / health data
—Video demos, voice cues, and form guidance
—Remote, flexible training anywhere
—Large coach roster with athlete-grade coaching experience
—Expanded health coaching ambitions after the Autograph merger

Technology

React Native

React

TypeScript

PostgreSQL

Snowflake

Datadog

Mixpanel

Amplitude

Vercel

Terraform

GitHub Actions

Docker

dbt

Looker

New Relic

Google Workspace

Asana

QuickBooks

Iterable

Apple Watch / Health integrations

Customers

Individual consumers seeking personalized fitness coaching

Competitors

Peloton

Aaptiv

Ladder

Caliber

Trainwell

Runna

Keep

Scale & contact

Estimated revenue

$1M-$10M

Estimated monthly visits

71.1K

Traffic estimate as of Jul 2026

help@future.co +1 310-363-0963

Signals & risks

Acquisition

Jan 2025

Future announced a merger with Autograph, the Tom Brady-founded fan engagement company; Tom Brady joined as co-chairman and the combined company said it would expand Future's personalized coaching platform.

Source

Other

Mar 2026

Future announced a major leadership transition: Ali Jafari became CEO and Meredith J. Harris became CPTO, while Rishi Mandal stepped back from the CEO role.

Source

Other

Feb 2026

Justin Santamaria said he was beginning to plan his next move and indicated his time at Future was complete, signaling a founder/technical leadership transition.

Source